Customer Relations

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Find out how in-store tablets make life better for employees and customers.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Use these strategies to automate your email communications without coming across as cold to your customers.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.