Marketing

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Enhance your brand reputation and cultivate a loyal following.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.