Marketing

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

A Q&A with the author of The Obvious Choice