Marketing

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

A Q&A with the author of The Obvious Choice

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.