Marketing

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

A virtual receptionist serves the same role as an in-house receptionist by answering phone calls, taking messages and setting appointments. Learn how they can benefit your business.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Enhance your brand reputation and cultivate a loyal following.

Here are the best tools for conducting market research.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.