Marketing Strategy

A sales funnel is the step-by-step process that a prospect follows to become your customer.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Get business inspiration and tips from the best of the best in the ad world.

“A spring, a spring, a marvelous thing!”

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.