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About Us
Who We Are
business.com is dedicated to supporting the 11 million U.S. businesses that generate between $50,000 and $50 million in revenue as they expand, diversify and reinvent their companies for long-term success and even as their owners prepare to exit their entrepreneurial journey.
The site dates back to the late 1990s, when it served as a directory for business listings. Over the decades, business.com expanded its purview to cover business news before transforming into an unparalleled resource for entrepreneurs and startups. Today, the site ensures small business owners and their teams are equipped for the modern-day business landscape and continue to drive economic activity for as long as possible.
Our Mission
business.com’s mission is to aid the small business owners at the heart of the U.S economy. To provide this support, we focus on six distinct stages of the business lifecycle following launch:
Growth: The key to a sustainable business is not a successful launch but steady growth over time. We explain the strategies that will help your business grow.
Expansion and Diversification: With growth, many established companies think about expanding — whether that be through second locations, new product lines or additional markets. We guide you through every step of the process.
Maturity: As companies mature, they risk stagnation. We help businesses continue to innovate and maintain their market position while controlling costs and keeping competitors at bay.
Saturation/Decline: When tough times set in and revenue plateaus or declines, we’re here with strategies and advice to help you weather the storm.
Reinvention/Turnaround: With any business comes growing pains, especially as economic headwinds vary and crises arise. We help you overcome these challenges to give your company new life.
Succession/Exit: Not everyone wants to run a business forever, and that’s okay. For those thinking about succession and exiting their companies, we not only instruct in the dos and don’ts but also help you sell your enterprise through our marketplace.
Our Values
Ensure Accuracy
business.com prides itself on accuracy, whether we’re explaining the different types of business structures or recommending a software solution to process payroll. Our team of business analysts and experts routinely fact-check business.com’s guides, explainers and reviews, with support from a team of content editors and copy editors.
Maintain Objectivity
business.com is committed to recommending only the best business tools and practices for business owners and their teams. While we consult vendors for background information, our product roundups and service reviews are produced independently to ensure fairness and impartiality.
Continually Evolve
The business world is always changing, so business.com is too. We routinely update our articles to make sure we’re providing the right strategies for the current business climate and staying up to date on relevant trends, such as the rise of AI usage in the workplace.
Always Put the Business Owner First
The 11 million U.S. businesses that generate between $50,000 and $50 million in revenue are always at the forefront of our minds. The ever-changing needs of these business owners and their employees inform all our content decisions. Your business is our business.
How We Create Our Content
At business.com, we create guides, how-tos, strategy breakdowns and product recommendations to support business owners through every part of the business lifecycle. Our expertise takes the form of:
- Products and Services Recommendation Roundups: Based on in-depth research and hands-on testing, our “Best” pages highlight what we’ve found to be the top software or services in a particular business category. You’ll find everything from our picks for high-quality HR software to our favorite credit card processors.
- Product Reviews: We individually analyze every software and service featured on business.com. These reviews consider factors like pricing, ease of use, features, limitations and customer service.
- Product Comparisons: We know you may be torn between two leading products, so we put competing solutions head to head for rigorous testing and comprehensive analysis. By comparing and contrasting rival vendors, we provide greater insights to help your purchasing decision.
- Informational Articles: Running a business is about more than having the right tools. You also need institutional knowledge, which is where our topical explainers, best-practice lists and buying guides come in handy.
In addition, you’ll also find:
- Informative newsletters: The b. Newsletter, sent twice weekly and read by hundreds of thousands of business owners just like you, uses current events, pop culture and expert interviews to give entrepreneurs and business professionals the latest insights into business ownership and operations.
- Thought-provoking podcasts: business.com is home to the builders podcast hosted by John Busby and focused on business inspiration and trends.
- Must-watch videos: From shorts to longform interviews, our business.com videos walk you through business concepts and the technology needed to help your business grow.
To learn about our editorial process, click here.
How to Contact Us
We want to hear from you! Email connect@business.com with any questions, comments or concerns.
The business.com Senior Management Team:
Ryan is the VP of Content for Business.com, driving editorial strategy with a relentless focus on content quality. Prior to joining the Business.com team, Ryan founded an operations consultancy working with SMBs in diverse industries, including tech, commercial security, IT, accounting, marketing, and B2B SaaS.
For 15 years, Ryan has built content programs for clients such as DIRECTV, AT&T, Discover, eBay, ADT, Macy's, Goldman Sachs, Celebrity Cruises, Allstate, Office Depot, Fanatics, and Angi. He has been featured in profiles by Harvard Business Review, Inc, Adweek, Marketwatch, Barron’s, CBS, Newsweek, Business Insider, and KTLA.
Chad Brooks is the managing editor of business.com and the b. Newsletter. A veteran journalist, he has been writing and editing content about small businesses and entrepreneurship for more than a decade. Much of Chad’s work has been focused in the areas of small business communication, specifically on topics surrounding unified communications systems, video conferencing solutions and conference call services.
Over his nearly 30 years as a journalist and content creator, Chad’s work has appeared in a variety of publications, including Business News Daily, The Huffington Post, CNBC, Fox Business, Laptop Mag, Live Science, IT Tech News Daily and Security News Daily. A graduate of Indiana University, Chad also spent 10 years as a newspaper reporter in his hometown of Chicago. In 2014, he published his first book, How to Start a Home-Based App Development Business.
Marty Beckerman is the editor of the b. Newsletter. A former editor at Esquire and MTV News, he has also written for The New York Times, The Atlantic, Wired, Discover, Newsweek, CNET, The Daily Beast, Mental Floss and other leading publications. Marty has authored six novels, including The Time Meowchine: A Talking Cat’s Y2K Quest to Save the World, which was published in 2023.
Skye Schooley is a human resources writer and video content creator for business.com. During her tenure at business.com, she has researched and written more than 300 articles and created more than 100 videos on HR-focused topics, including human resources operations, management, leadership and HR technology.
In addition to researching and analyzing products and services that help business owners run a smoother human resources department (such as HR software, PEOs, HROs, employee monitoring software, and time and attendance systems), Skye investigates and writes on topics aimed at building better workplace cultures, like protecting employee privacy, managing human capital, improving communication and fostering workplace diversity.
Mike Berner is a business.com staff writer and video content creator, specializing in finance topics like business loans, accounting and credit card processing. Mike has a deep background in the financial world, having written hundreds of articles and blog posts on financial markets, business and investing.
Mike holds a bachelor's degree in economics and a bachelor of business administration in finance, both from the University of Massachusetts Amherst. Prior to his writing career, he performed financial analysis and research as an economic analyst.
Greg Coonley is the vice president of sales for the business services division of Centerfield, specifically focusing on business.com. Since joining the team in 2015, Greg has helped build and bring to market the new business.com suite of products, including pay-per-click campaigns, sponsored content and marketing qualified leads.
Prior to business.com, Greg worked in customer service and sales roles at Monster Worldwide and TechTarget. He holds a bachelor’s degree in marketing from Providence College. Greg lives near Saratoga, New York.
George Huang is a product manager for business.com, where is responsible for product strategy. He collaborates with engineering and business stakeholders to transform user needs into impactful products, skillfully blending innovation with user-centered design and continually optimizing portfolio websites.
George boasts more than 10 years of product management experience in diverse industries like gaming, e-commerce, SaaS and mobile consumer apps. George has a bachelor's degree in management information systems from the University of Arizona. He enjoys traveling with his family and acquiring new languages when he's not focused on business.com.
Brittany Chirico has a decade of experience in website production. During her time at business.com, she has been responsible for producing hundreds of pieces of content related to small businesses.
In addition to her work at business.com, Brittany has produced content for a wide range of digital publications, including Security.org, The Senior List, CordCutting.com, InMyArea.com, Secret Escapes and the ParksByNature Network. It was at ParksByNature that she led the development of the Pocket Ranger, an iOS and Android mobile app for U.S. state parks and wildlife areas. She has been with business.com since 2019, and enjoys making sure the site's content looks its best.
Amira Hodzic focuses on implementing growth across Centerfield's business services categories through a variety of methods, including launching data-based marketing initiatives via email journeys and creating sales support content. In addition, Amira handles production of the b. Newsletter.
Having pursued interdisciplinary studies at Berklee College of Music prior to joining business.com, Amira has consistently delivered strong branding and quality communication in her professional career as a Bosnian multimedia artist and multi-instrumentalist.
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