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50 Free Websites to List Your Business
These websites allow you to list your business for free. Here’s why you should list your business in online directories and how to do it effectively.
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In the digital age, it’s essential to ensure that your company’s name, contact details and services are available on numerous listing websites. Major platforms such as Yelp and Google Business Profile yield significant visitor traffic, making them ideal spots to showcase your business.
Although it’s crucial to have your business on these high-traffic listing websites, smaller listing platforms can also serve as avenues for your company to attract new clientele. Many listing websites don’t charge to post your company’s details. Enhancing your company’s online presence on these listing websites could unlock your next significant business opportunity.
Why free business listings matter today
Business listings have become more critical than ever for local SEO and online visibility. Research shows that 31 percent of the top 10 organic results for the average local search are business directories, demonstrating their continued importance in search rankings.
Free business directory listings provide multiple benefits that extend beyond traditional marketing. They create what experts call “local citations” — mentions of your business’s name, address and phone number (NAP) across various online platforms that help search engines verify your business’s legitimacy and relevance.
Established, credible business listings “create footprints on the internet about the presence of a business and its digital and physical information,” Shraddha Mehta, founder of the digital marketing agency Skysail Digital, told us. “Users are able to look up and find businesses via these listings. These listings also get indexed in search engines and often appear in results when users search for services or businesses.”
While the significance of local citations has evolved, they still contribute meaningfully to local SEO efforts when focused on reputable, relevant sites rather than low-quality directory spam.
Modern search behavior reinforces the importance of comprehensive directory presence. Multiple studies indicate that between 97 and 99 percent of users primarily learn about local companies online, with the majority discovering businesses through search results and map listings. This shift in consumer behavior means that having accurate, consistent information across multiple directories is crucial for reaching potential customers where they’re already searching.
Additionally, AI search and voice assistants increasingly rely on structured business data from directories to provide accurate responses to local search queries. By maintaining comprehensive listings across reputable platforms, businesses ensure their information is accessible to both traditional search engines and emerging AI-powered search technologies.
Priority directories to claim first
Start with the most impactful platforms that drive the majority of local search traffic and customer interactions. These high-priority directories should be your first focus before expanding to specialized or niche platforms.
Google Business Profile
Google Business Profile represents the single most important listing for any business. This listing website offers more than just a business profile; your free profile lets you connect with customers easily across Google Search and Maps. This is great for visibility: Birdeye reported that verified Google Business Profiles receive about 200 interactions per month, and nearly half (48 percent) of these interactions are website clicks.
Yelp for Business
Yelp remains a powerhouse for customer discovery and engagement. This platform boasts more than 74 million monthly visitors, and research found that 57 percent of users contact a business they found on Yelp within one day. Businesses with complete Yelp profiles receive an average of 7.6 times more page views per month than incomplete profiles.
Bing Places for Business
Bing Places for Business provides access to Microsoft’s search ecosystem and offers a bulk upload tool for businesses with multiple locations. While smaller than Google, Bing still captures a significant portion of local search traffic and shouldn’t be overlooked.
Better Business Bureau
Better Business Bureau (BBB) listings enhance credibility and trust signals. BBB profiles often appear prominently in search results and provide important reputation indicators that customers value when making purchasing decisions.
Apple Business Connect
Apple Business Connect has become increasingly important as more consumers use Apple devices and services. This platform ensures your business appears correctly in Apple Maps, Siri suggestions and other Apple services.
Yellow Pages
Yellow Pages maintains relevance in the digital era, particularly for certain demographics and search patterns. The platform continues to drive traffic and provides valuable backlinks to business websites.
Boost your niche reach with specialized directories
Industry-specific directories often provide higher-quality leads than general platforms because they target users with specific service needs. These specialized listings help the right customers find your business more effectively.
- Service-based businesses benefit significantly from platforms like Angi, HomeAdvisor and Thumbtack, which cater specifically to home improvement and professional services. These platforms attract customers actively seeking contractors and service providers.
- Professional service providers should prioritize LinkedIn company pages and Thomasnet for B2B visibility. LinkedIn serves as both a networking platform and business directory, while Thomasnet specializes in industrial and manufacturing services.
- Restaurant and hospitality businesses gain substantial value from Tripadvisor listings, which influence travel and dining decisions. The platform’s review system and search functionality make it essential for businesses in these sectors.
- Regional directories like ChamberofCommerce.com and local business associations provide community-focused visibility. These platforms often have strong local authority and can improve your business’s connection to the local community.
Here are 50 websites where you can list your business information for free. Keep in mind that some of these websites cater to specific industries. Using listing websites that match your industry will help the right customers find your business.
- Angi
- Apple Business Connect
- Better Business Bureau
- Bing
- Brownbook.net
- Business Local Pages
- ChamberofCommerce.com
- Citysearch
- CitySlick.net
- CitySquares
- Cybo
- Cylex
- Data Axle
- DiscoverOurTown.com
- Dun & Bradstreet
- eLocal
- EZlocal
- Foursquare
- Here.com
- HomeAdvisor
- Hotfrog
- iBegin.com
- Insider Pages
- Jayde
- Manta
- MerchantCircle.com
- MyHuckleberry.com
- Nextdoor
- Opendi
- SalesSpider
- ShowMeLocal
- Sitejabber
- Superpages
- The Business Journals
- Thomasnet
- Thumbtack
- Tripadvisor
- Trustpilot
- Turbify
- USCity
- USdirectory
- White Pages
- Yellow Pages Directory Inc.
- Yellowbook
- Yelp
- Yext by Mapquest
- YP
How to optimize directory listings for maximum impact
There are several steps you can take to optimize your directory listings for maximum impact, especially when it comes to NAP consistency, profile completeness, image quality and keyword integration.
Maintain consistent NAP information across all directories.
NAP consistency forms the foundation of effective directory listings. Your business’s name, address and phone number should be identical across all platforms to help search engines verify your business information and build trust with potential customers.
“Something that’s often overlooked is keeping on top of NAP (name, address and phone number),” said Karl Blaza, founder of the digital marketing company G10 Digital. “It’s important that these are consistent across the internet, so update them across listings if they ever change. If it is too time-consuming or you’re unsure where you’re listed, you can hire companies to do it on your behalf.”
Complete and regularly update your business profiles.
Complete profiles significantly outperform incomplete ones in both visibility and engagement. Businesses with comprehensive listings that include photos, websites, phone numbers, business hours and detailed descriptions receive substantially more page views and customer interactions than those with minimal information.
Similarly, regular profile updates demonstrate business activity and reliability. Blaza suggested going beyond basic information: “If a listing drives traffic, keep it updated with [your] latest products or case studies, and encourage reviews,” he said. “A well-looked-after listing will stand out compared to a poorly maintained one.”
Include high-quality visual content.
High-quality visual content drives higher conversion rates on directory platforms. Photos and videos consistently generate better engagement than text-only listings, making visual media essential for maximizing your directory presence. Include images that showcase your products, services, team and location to give potential customers a comprehensive view of your business.
Strategically integrate relevant keywords.
Strategic keyword integration in business descriptions improves search visibility within directory platforms and search engines. Incorporate relevant local keywords and service terms naturally in your business description while maintaining readability and authenticity.
Step-by-step listing checklist
Your business may already have a placeholder page on some listing websites. They are often incomplete profiles that either the platform itself or a user has created to ensure your business has some presence in their directory. If your business doesn’t have a profile on the listing website yet, it’s easy to make one.
“Businesses can create free accounts and list their business on free listing websites by providing information such as [their] name, website, address, phone number, social media handles and contact persons,” said Mehta. “Typically, most [websites] require a phone number to validate, while some … ask for a video record to prove the existence and legitimacy of a business.”
Follow this systematic approach to ensure consistent, effective listings across all platforms:
- Claim your business page or create a new profile on each priority directory.
- Verify your business ownership through the platform’s required verification process.
- Enter complete NAP information using identical formatting across all platforms.
- Add your website URL and business hours with current, accurate details.
- Write a compelling business description incorporating relevant keywords naturally.
- Upload high-quality photos of your business, products, services and team.
- Select appropriate business categories that accurately represent your services.
- Include additional contact information such as email addresses and social media profiles.
- Add special attributes like payment methods accepted, accessibility features or certifications.
- Monitor and respond to customer reviews to maintain engagement and reputation.
- Update listings promptly when any business information changes.
- Track listing performance and engagement metrics to identify top-performing platforms.
Common mistakes that weaken your listings
These common mistakes can weaken your listings:
- Inconsistent NAP information across directories creates confusion for both search engines and customers. Even minor variations in how you format your business name or address can signal to search engines that these might be different businesses, potentially diluting your local SEO efforts. “Businesses should make sure [their] information is accurate and update it over time as it changes or evolves,” Mehta said. “For example, if you change your website or add more services to your business, then make sure to update the descriptions on directory listings.”
- Duplicate or unverified listings can harm your local search performance. Multiple unverified profiles for the same business location can confuse search algorithms and split your online authority, reducing the effectiveness of your overall directory presence.
- Incomplete profiles significantly reduce visibility and customer engagement. Listings missing key information like business hours, photos or descriptions receive substantially fewer page views and customer interactions compared to comprehensive profiles.
- Neglecting review management damages both reputation and search rankings. Unanswered negative reviews signal poor customer service to potential customers, while failing to encourage positive reviews means missing opportunities to build credibility and improve local search visibility.
- Using inconsistent business categories across directories can reduce your visibility in relevant searches. Each platform may have different category options, but your core business focus should remain consistent to help customers and search engines understand what you offer.
- Ignoring mobile optimization on your linked website wastes directory traffic. Since many users access directory listings through mobile devices, ensure that your website is mobile-friendly to avoid losing potential customers who click through from directory listings.
Comparison table of top free directories
Directory | Primary Impact | Ideal Use Case | Ease of Setup |
|---|---|---|---|
Google Business Profile | Highest local search visibility | All businesses with physical locations | Easy – requires verification |
Yelp | Customer reviews and discovery | Consumer-facing businesses | Moderate – detailed profile setup |
Bing Places | Microsoft ecosystem visibility | Businesses targeting professional users | Easy – similar to Google |
Apple Business Connect | iOS and Mac user visibility | Businesses in affluent areas | Easy – Apple ID required |
B2B networking and credibility | Professional services and B2B | Moderate – requires company page | |
Better Business Bureau | Trust and credibility signals | Service businesses needing reputation | Moderate – verification process |
Social media marketing integration | Consumer businesses with social presence | Easy – business page creation | |
Tripadvisor | Travel and hospitality reviews | Restaurants, hotels, attractions | Easy – business account setup |
FAQs on business listings
Skye Schooley contributed to this article. Source interviews were conducted for a previous version of this article.
