MENU
Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing thousands of hours each year in this process.
As a business, we need to generate revenue to sustain our content. We have financial relationships with some companies we cover, earning commissions when readers purchase from our partners or share information about their needs. These relationships do not dictate our advice and recommendations. Our editorial team independently evaluates and recommends products and services based on their research and expertise. Learn more about our process and partners here.
Learn how your business can use softphone technology to streamline communications.
After the widespread adoption of cell phones in the 2000s, softphones have become the next big step forward in telecommunications technology. Softphones allow users to make and receive calls via cell phones, landlines, computer terminals and tablets.
Established and growing businesses can use softphones to radically improve internal and external communication among employees and customers. We’ll explain how softphones work, how they differ from traditional phones, and which features may be most valuable for your business communication needs.
A softphone is a software application that’s used to make phone calls over the internet. You can install softphone apps and software on internet-connected devices — such as mobile phones, tablets and computers — so you and your team can make and receive calls without a traditional desk phone.
Softphone communications technology is typically used in Voice over Internet Protocol (VoIP) business phone systems and requires a subscription with a VoIP service provider. Softphones are an increasingly popular tool in unified communications systems that deliver advanced calling features and flexibility for remote and in-office teams.
Editor’s note: Looking for the right business phone system for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
Softphones deliver voice, text and video communications over the web using a cloud-based phone system service provider. The software works with most desktop computers, laptops, smartphones, tablets and other internet-connected devices that can support a microphone and speaker.
If you’re transitioning from a traditional phone service provider, you can usually port your existing business phone number to your new VoIP system.
Installing a softphone application on your computer or mobile device is quick and straightforward. Once you’ve installed the software, users log in with their account credentials to access a full suite of calling features and tools.
If you’re implementing a comprehensive softphone system for a large business, you must also address the following setup procedures:
Basic installation for making and receiving calls takes only a few minutes. However, your team’s size and the business’s call-routing complexity will dictate your installation time.
To make and receive phone calls on an internet-connected device, you need a microphone and a speaker. You also may need a separate headset if the internet-connected device, such as a desktop computer, isn’t equipped with a speaker and microphone that are conducive to phone conversations.
For most softphone users, a headset is the preferred equipment option for conducting phone calls clearly and professionally. Headsets help you avoid outside noise from the speaker and microphone, especially as many softphone providers now offer high-definition (HD) call clarity with their service.
It’s worth noting that when choosing a business phone system, you can use some desk phones in conjunction with your softphones. Manufacturers of various types of business phone systems produce IP phones that look and function much like traditional desk phones, but they’re connected via an Ethernet cable or Wi-Fi.
With scheduling and call-routing features, you can decide which phones ring at any given time or specify device priority. For example, you can configure your IP phone to ring twice before alerting you on your softphone-enabled device on the third ring. This setup may help you avoid missed calls. For example, if front-office personnel are away from their desks, a manager can pick up on the third ring.
Softphone software applications vary slightly among providers based on features and pricing. Many VoIP service providers have software for Windows and Mac, but Linux support is limited.
Most major VoIP service providers offer mobile apps for iOS and Android at no additional cost, allowing you to turn your existing smartphone into a softphone-capable device in minutes.
Softphones and VoIP call quality rely on an internet connection with enough bandwidth to support your communications. In fact, your internet connection is the most important factor because the signal quality directly affects your call quality. Any interruptions to your internet connection will lead to dropped calls.
Large organizations that rely heavily on video conferencing may require business broadband with a fiber connection. However, most companies will handle VoIP communications effectively through any of the best business internet service providers.
There are many compelling reasons to move from traditional desk phones and PBX phone systems to VoIP services with softphones. Consider these benefits:
Softphone systems are most often implemented to save money in various ways. Companies that want to provide employees with a direct phone line, or even build a robust call center, don’t have to worry about the upfront purchase or lease of desk phone hardware that can cost hundreds of dollars for each handset.
For any company with a “bring your own device” (BYOD) policy, softphone software and mobile apps function perfectly on most modern computers, smartphones and tablets. Although you can find very basic VoIP phone services for just a few dollars a month, most business-class providers and plans charge around $20 to $30 per user per month for a robust set of features and tools.
Many businesses allow employees to work remotely at least part of the time and need a modern approach to communications. [Related article: Remote Work Best Practices]
Softphones serve this purpose well by allowing users to easily install the software on new computers and cell phones, letting them take calls, browse company directories and find other relevant customer information from anywhere at any time.
From an administrator’s perspective, softphone dashboards make it easy to modify call groups, change an individual’s settings, and add or remove team members on the fly. Administrators can easily set up or modify their phone systems with the many drag-and-drop call-flow builders that are available through VoIP service providers.
Softphones also support a wide range of devices and operating systems, allowing businesses and individuals to use existing internet-connected devices for their communication needs. Most VoIP service providers include free mobile apps for iOS and Android and support for Windows and Mac machines.
The ability to manage all of your company’s communications through a single, easy-to-use system might be a softphone system’s most impactful benefit.
Some VoIP service providers offer intelligent tools to automatically compile meeting transcripts with action items and notes into an easily digestible overview. These post-call summaries let employees focus on being present during a call while providing valuable data to improve future interactions.
Other VoIP services provide complete customer relationship management (CRM) functionality and the option to integrate call data with many popular third-party CRM tools, allowing employees to maximize every customer interaction.
Softphones and traditional phones serve very different purposes for most companies, so it’s not necessarily an issue of one technology versus another. In fact, many businesses use a combination of softphones and traditional phones throughout their organization.
In many of these examples, businesses use VoIP-enabled IP phones in the office. At the same time, softphone software supports out-of-office communications without losing any data or features in the transition.
One place you might expect to see a traditional phone in a softphone-dominant company is a conference room, where specialized hardware does a better job of picking up voices from across the room.
Here’s a quick comparison of softphones and traditional phones:
Softphones | Traditional phones |
---|---|
There are low upfront costs for headsets. | There are significant upfront costs for handsets. |
A local phone number is not included based on your physical address. | A local phone number is included based on your physical address. |
Call data is transmitted via the internet from anywhere with a connection. | Call data is transmitted via copper landlines from a fixed location. |
An internet-connected device can be used with a mic and speaker as a phone to connect calls. | A traditional phone handset and landline are required to connect calls. |
You get multiparty conferencing and video calling at no extra cost. | You get audio-only calling; conferencing may come with an additional fee. |
You can still use current software, including CRM tools. | It’s a stand-alone phone system. |
It can provide useful details and historical data on callers. | It provides basic caller identification information. |
VoIP service providers offer a long list of standard and advanced softphone calling features to streamline organizations and improve collaboration through a unified communications platform.
Many softphone providers include these key features in their service:
These highly useful features illustrate just a fraction of the functionality softphones provide. High-level providers and plans include advanced features such as real-time voice analytics, post-call summaries, call recording and unlimited meetings.
Many of the best business phone systems on the market provide softphone functionality. Here are some top providers to consider:
Nextiva has three service levels, with prices that vary based on the number of users. For example, you’ll pay $23.95 per user per month for one to four subscribers and $17.95 per user per month for 100-plus subscribers on the Essential tier. Higher-level tiers cost a bit more and provide advanced features.
The following features are available on all plans:
Check out our comprehensive Nextiva review for details on the service’s various plans.
RingCentral’s lowest service plan (Core) costs $20 per user per month when paid annually.
All subscriptions include the following:
Read our in-depth RingCentral review to learn about available advanced features, including eight-digit site code extensions, call monitoring, hot desking and adoption analytics.
Ooma’s plans range from $19.95 to $29.95 per user per month.
All subscribers get these features:
Read our detailed Ooma review to learn about advanced features, including text messaging, call records, call queuing, call blocking and voicemail transcription.
Zoom stands out because its service plans are based on your calls and text messages, not on specific features. For example, the US & Canada Metered plan, which costs $10 per user per month, offers metered calling to those countries. The US & Canada Unlimited plan offers unlimited regional calling for $15 per user per month, while the Global Select option allows unlimited regional calling in 48 countries for $20 per user per month.
All subscribers get these key features:
Read our in-depth Zoom review for more details on pricing, features and functionality.
As with Nextiva, user numbers dictate the prices for Vonage’s plans. Pricing ranges from $14.99 to $39.99 per user per month. The company regularly has 30 percent discounts, so watch for deals.
All subscribers get these core functionalities:
Read our comprehensive review of Vonage for more information on advanced packages with auto-attendants, app integrations, analytics and reporting, and unlimited video meetings.
Dialpad has a straightforward pricing structure. The Standard plan costs $15 per month, and the Pro plan is $25 per month. (Enterprises can negotiate custom pricing.)
All plans include the following:
See our in-depth review of Dialpad for more on features such as ring groups, priority agent support, integrations and more.
With GoTo Connect, you can choose from the Basic plan ($27) and the Standard plan ($32).
All subscribers get access to the following features:
Read our updated review of GoTo Connect for more on how its customers benefit from hot desking, call recording, real-time analytics and toll-free minutes.
8×8 offers an array of service options that cater to a wide variety of business needs. Prices range from $28 to $140 per user per month (billed annually).
All users can access the following features:
Our updated review of 8×8 goes into more detail on advanced features, including call barging, monitoring and whispering; omnichannel routing; skills-based routing; and post-call surveys.
Jeff Hale contributed to this article.