9 Little-Known Ways to Network With Hospitality Industry Insiders

How to network with hospitality industry insiders

Here are nine tips and tricks to help you network with hospitality industry professionals.

1. Build strong brand awareness.

Creating a robust and prominent brand is critical for expanding your network within the hospitality industry. You can’t build crucial relationships with the right people if they don’t know who you are. The idea is to make your business visible enough so hospitality industry professionals seek you out and want to work with you. 

When you build a strong brand, you promote your business, find the right people to work with and make yourself discoverable. 

To build significant brand awareness, producing powerful content is crucial. Here are some ideas: 

• Create a compelling website design and offer valuable information.
• Generate and share valuable blog content.
• Produce videos. 
• Write guest posts on industry blogs. 
• Write articles for LinkedIn or industry publications.
• Use social media platforms to create a personal brand.

Producing quality content showcases your knowledge and connects you with people seeking industry-specific information. Establishing yourself as an expert is an excellent way to network with hospitality industry professionals. 

2. Create a robust social media presence.

Social media is an excellent brand-building tool that can help you draw traffic to your business and ensure hospitality industry professionals recognize you. 

Here are some ways to leverage the full potential of social media:

• Expand your social presence. Your business should have accounts on Facebook, LinkedIn, Instagram and X (formerly Twitter) at a minimum. Focus on improving your social media presence on appropriate channels, so you can strengthen your brand and interact with more industry insiders. The more followers you amass, the stronger your contact base.
• Follow other professionals strategically. Follow industry insiders with whom you’d like to connect, and engage with them on their social posts. A robust, active and engaged social media presence will help you get on the radar of other industry professionals and better connect with the right people.
• Research events. Social media is an excellent tool for researching upcoming industry events and conferences. Discover who will be attending, and connect with them to learn about their industry roles and build relationships. 

3. Participate in a networking group.

Networking groups and professional online networks like LinkedIn are vital in meeting the right people in your industry. LinkedIn is a potent networking tool, with more than 1 billion members in over 200 countries.

Follow these steps to get the most from LinkedIn: 

1. Create a LinkedIn business profile. When you create a LinkedIn business profile, you open a powerful channel for connecting with industry experts to form relationships and explore career opportunities.
2. Expand your network. Being a consistent, active LinkedIn member can help you expand your professional network. Grow your network by adding people you come in contact with, even if your connection was brief. You never know when you could help each other in the future. Additionally, reading other people’s profiles boosts your industry knowledge and exposes you to a network of companies and people you might not have otherwise known.
3. Join LinkedIn groups. LinkedIn groups are a concrete way to unite with industry professionals to share insights, ask for help and build strong relationships.
4. Map out your career growth. LinkedIn lets you view people’s career histories to discover how they navigated their career paths, helping inspire your career direction. 

Aside from online resources like LinkedIn, you can join an in-person networking group, such as your local chamber of commerce or a local chapter of Business Network International. Attend meetings and interact with other members of the hospitality industry. Being active in a networking group opens a world of possibilities and paths for advancing in the industry.

4. Attend insider events.

Once you’ve made your brand visible, established a social media presence and experienced networking groups, event participation is the next step. 

Hospitality industry events like the Welcome Conference and Southern Foodways Symposium are excellent opportunities to connect with experts. These events are full of successful professionals with expertise and contacts to share.

Meeting people face-to-face is much more impactful than sending an email or speaking over the phone. The hospitality industry places high importance on creating experiences and relationships with customers and investors. Therefore, attending events where you can meet industry professionals can contribute to your business’s success while simultaneously allowing you to share your passions and get your questions answered. 

5. Reach out to industry professionals directly.

Networking online and offline is an excellent initial step, but establishing and maintaining meaningful relationships is crucial. The key to nurturing professional relationships is keeping in touch regularly.

When you find a hospitality professional with whom you’d like to maintain a relationship, reach out to them consistently to prove you want a genuine connection. Don’t feel awkward about getting in touch — reaching out can expand your network and start a mutually beneficial relationship.

6. Host a party.

Often, the best way to get invited to a party is to host one. Try to invite the most interesting professionals you’ve met or would like to meet.

Broaden your network by asking them to recommend other people they find interesting. Whether you own a restaurant or hotel, you can organize an event easily and leverage your contact list to get as many people to come as possible. 

7. Form community partnerships.

The hospitality industry values creating experiences and relationships with customers and other businesses. These shared experiences stimulate customer loyalty and contribute to your business’s success. Reaching out to another business is an excellent opportunity to create a shared experience and form a strategic partnership that benefits you both. 

Fostering strategic partnerships is a powerful way to connect with industry insiders. Additionally, proposing a partnership with another business can help you become part of a larger community. Successful partnerships can expand your client base and professional network, and the more strategic relationships you form, the larger your network can grow. 

8. Don’t underestimate the power of informal chats.

Engage in conversations online and offline. Keep in mind that regardless of where it takes place, most social networking opportunities provide a casual approach to connecting with like-minded people. However, what might seem like an informal chat is often a window to many opportunities and potential ways to work together with industry peers.

9. Participate in industry associations.

While you may already be a member of an industry association, like the Institute of Hospitality, joining is just a start. To really get the most from your membership, become an active participant. For example, attend association events as a volunteer or featured speaker. 

Volunteer for a leadership position or submit articles for an association’s website or publication. This extra effort instantly gives you tremendous visibility within the hospitality industry and identifies you as a leader and someone with something important to say.

Do’s and don’ts of networking with hospitality professionals

Keep the following ideas in mind when networking with hospitality professionals. 

Do’s

• Use active listening best practices, such as nodding, smiling and responding to the other person.
• Ask open-ended questions to spur conversation.
• Send a follow-up email after meeting someone or connecting online, thanking them for connecting and proposing the next steps.
• Offer to help other hospitality professionals reach their goals. This will make them more likely to want to return the favor.
• Act positive and confident when making initial contact with a professional.
• Be truthful when talking about your business; being caught in a lie can cause a lot of damage.
• Be authentic. The real you is much more interesting than any persona you create.

Don’ts

• Don’t do all the talking yourself. You don’t want to appear self-centered.
• Never use networking meetings as a chance to close a deal with a hard sell.
• Don’t avoid networking events because you’re afraid your competition will be there.
• Don’t leave your LinkedIn profile static. Update it periodically with news and accomplishments.
• Never network unprepared. Practice your elevator pitch, and research professionals ahead of time if possible.
• Don’t pop from one person to another at an event. No one likes to talk to someone who is looking over their shoulder for the next person.