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You Can Do It: How to Start a Business Without a Loan

You don’t have to go into debt to start a small business. Here’s how to do it without a loan.

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Written by: Donna Fuscaldo, Senior AnalystUpdated Aug 15, 2024
Shari Weiss,Senior Editor
Business.com earns commissions from some listed providers. Editorial Guidelines.
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Despite the prevalence of small business loans, most entrepreneurs and startups bankroll their businesses by other means. Research from SCORE found that 66 percent of entrepreneurs use their personal savings and 11 percent borrow money from their families and friends to start a business. 

That’s good news for the small business owners who don’t want to take on debt to start their business. By utilizing personal savings, getting funds from your friends or family, and other means, you can ensure your business gets launched without loans. Here’s how to start a business without borrowing.  

Editor’s note: Looking for a loan for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

How to start a business without a loan

There are several ways to shore up capital for your enterprise. 

Start out part time.

Does starting a business part time seem surprising and almost impossible? It’s true that it can be difficult to launch a business in your spare time if you’re already overwhelmed with work. However, if you can find some time during the week and dedicate your holidays entirely to your business’s launch, this method is doable.

Minimize expenses.

Whether a startup is funded by a loan or self-funded, beginning slowly and spending only on the necessities will make financial sense until the business gains momentum. For instance, you could run the business out of your home for a year or so rather than renting office space. Opting for used equipment and using free sources to market your brand or product are other ways to keep costs low.

FYIDid you know
To run a lean business, small business owners need to focus on cash flow management.

If you can’t bear high overhead costs, think of alternatives. Here are some examples:

  • Rent a ready-to-use office.
  • If the office has inadequate space, book a meeting room by the hour or day.
  • Hire temporary staff or freelancers rather than full-time employees.
  • Outsource tasks based on affordability and the nature of the work.
  • Conduct business online rather than investing in a brick-and-mortar location.

Seek funding from family and friends.

Although you might be hesitant about it, consider approaching friends and family for funding. Remember to have the details of your business idea and projections for the current and next year in place. Having these figures handy can help you gain confidence and ensure that your pitch will be perfect for sourcing funding from family and friends. 

Find a partner or investor.

Having a like-minded business partner can be beneficial in many ways. You could find someone to take care of a certain aspect of your business, such as accounting, promotions, advertising or innovation. With an investor, on the other hand, you can receive funds to propel your ideas while remaining the sole proprietor.

FYIDid you know
If you are considering a private investor, be aware of the potential drawbacks. An investor may want equity in the company plus a say in operations. Before you pursue an investor, make sure you are willing to give those up.

Reinvest profits.

If you’re starting your own business, it means you have high aspirations. However, keep in mind that you have just started out, so reinvesting your profits in your business is important if you intend to stay away from loans. Consider getting expert investment advice to ensure that excess funds are invested correctly so you can reap their rewards.

Think of low-investment business ideas.

Instead of launching a business that requires a huge upfront investment, maybe you could start a service-oriented company, consultancy, freelance-based company, outsourcing company or brokerage. Explore some low-cost business ideas before you plunge into one that will instantly break your budget. 

Consider crowdfunding or equity.

Instead of looking for funds from a single source, you can opt for crowdfunding. You can offer returns to people who invest in your business and ensure that your business idea does not die. Most of the sites that allow crowdfunding expect some percentage in return as equity, while some seek other rewards. 

Bottom LineBottom line
There are several ways to launch a business without a loan, including minimizing expenses; crowdfunding; and securing funds from an investor, family or friends.

When does it make sense to start a business without a loan?

Bootstrapping is beneficial for many business owners who don’t want to start out owing money. Whether you use your savings or find investors, you won’t have to worry about paying back money. That means all of your profits can go back into running and growing your business. For business owners who want to grow slowly and stay small for a while, using personal capital or other funding sources makes a lot of sense.

When a business loan is a better alternative

Small business owners who are in fast-growth mode or want to take advantage of an opportunity but do not have the cash on hand can benefit from business loans and alternative financing. When you use your own cash or an investor’s money, you may have to operate on a tight budget that precludes you from chasing growth. When interest rates are low, business loans can be an affordable way to bankroll growth. 

Business loans can also be a viable way to cover the cost of expensive equipment or real estate. The Small Business Administration offers business loans with low interest rates and repayment terms up to 30 years, making the payments very affordable. 

Did You Know?Did you know
When researching the best business loans, we found several lenders that provide affordable loans with flexible terms. Learn more about top lenders in our SBG Funding review and our Rapid Finance review.

Remain open to other funding options 

Even if you’ve chosen to bootstrap, stay open to outside funding sources. You don’t want to miss out on opportunities to grow or boost your business with other creative minds. 

A lack of capital for business investment shouldn’t stop an entrepreneur, as there are plenty of ways to run a successful business without taking out a loan. The most important factors are your willpower and commitment to success.

Kimberlee Leonard and Mehul Rajput contributed to this article.

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Written by: Donna Fuscaldo, Senior Analyst
Donna Fuscaldo, who has 25 years of experience navigating the convergence of business, finance, and technology, is a trusted advisor to small business owners. Her expertise in business borrowing, funding, and investment strategies equips her to provide reliable counsel on everything from business loans to accounting and retirement benefits. At business.com, Fuscaldo covers business grants and other financing options, business credit cards and retirement funds. Her analysis has also graced publications like The Wall Street Journal, Dow Jones Newswires, Bankrate, Investopedia, Motley Fool, Fox Business and AARP, solidifying her authority in the field. Beyond her contributions to the financial landscape, Fuscaldo also lends her wisdom on employment matters, with her expertise sought after by platforms like Glassdoor and others. Armed with a bachelor's degree in communication arts and journalism, Fuscaldo has the unique ability to simplify complex business and career-related topics into actionable insights. This makes her a valuable resource for professionals seeking practical solutions in today's dynamic business environment. Armed with a bachelor's degree in communication arts and journalism, Fuscaldo has the unique ability to simplify complex business and career-related topics into actionable insights. This makes her a valuable resource for professionals seeking practical solutions in today's dynamic business environment.
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