MENU
Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing thousands of hours each year in this process.
As a business, we need to generate revenue to sustain our content. We have financial relationships with some companies we cover, earning commissions when readers purchase from our partners or share information about their needs. These relationships do not dictate our advice and recommendations. Our editorial team independently evaluates and recommends products and services based on their research and expertise. Learn more about our process and partners here.
There are a few easy ways to compress image files.
Whether you’re running a website or using social media, images are crucial. They provide a visual representation of your brand and its offerings, catching the eyes of prospective customers. However, if a website uses poor image quality or its pages take too long to load because the image files are too big, some consumers will be turned off immediately. Conversely, quality images that load quickly can strengthen a brand’s reputation.
To maintain high image quality without impacting page load time, your business may need to resize and compress large photos. Here’s how to compress images using various tools.
Photo compression, or image compression, is a process that reduces an image’s file size so that it takes up less memory in your computer without downgrading the image’s quality too much. Compressing photos is not an overly complicated process and it’s a good way to save computer memory.
Photo compression takes just a few steps and can be done using a variety of software. If you don’t know how to compress photos, here are the steps using different types of software. Even small business owners or entrepreneurs who rarely use computers can figure out how to compress image files.
If you’re looking for photo-editing software, there are dozens of quality options. You can use advanced platforms like Adobe Photoshop or the simplified, less expensive versions like Adobe Photoshop Elements to perform image edits.
If you’ll only use photo-editing software to compress or resize a few images, don’t pay for a service like Photoshop when you can use a free option like the GNU Image Manipulation Program, better known as GIMP. These free alternatives tend to be well-regarded and should be simple enough for new users to pick up.
Follow these steps to compress your images using Photoshop.
1. Open the image you want to compress in Photoshop.
You’ll go to “Export” and then “Export As” to start the compression process.
2. Go to the file menu in your software and choose Export As…
To compress the image, you want to change the file type to “JPG.”
3. Click on JPG as your file type in the pop-up menu.
Moving the “Quality” slider to the left will reduce the file size.
4. Move the “Quality” slider to the left to compress the image.
Once you export the compressed image and save it, you can use it for other things.
5. Click Export and save the compressed image.
Image editing can be tricky at times, so it’s a good practice to save an original copy in case something goes wrong during the process. It’s never a bad idea to use a duplicate image to make changes.
Microsoft Word is another option for image compression. Follow these steps to compress your images using Microsoft Word:
1. Open Microsoft Word and open a new Word document.
You need to insert the image into your Word document before you can compress it.
2. Click on the Insert tab on the top left side of the screen.
3. Choose the Pictures icon from the list of choices and then select This Device.
4. A list of files on your computer will pop up. Select the picture file you want to compress by double-clicking on it. The picture will be added to your document.
After going to the “Picture Format” tab, you’ll see the option to compress the image.
5. Click on the picture. Under Picture Tools, select the Picture Format in the Adjust group, then choose Compress Pictures. If you wish to compress only a single picture rather than all the pictures in the document, select Apply only to this picture.
You can choose your desired resolution for compression.
6. A pop-up screen will give you options. Either click OK to accept the default resolution or choose the quality of the photo compression by ticking the box beside the option you want and then press OK.
Remember to save the file for the compression to be official.
7. Save your document and the photo will compress.
If you just want the photo to appear in the document without a lot of white space around it, then you will need to change the size of your document to the size of your photo or as close to the same size as you can get. Here’s how to do that:
If the images you need to compress are already saved on your smartphone, you can use mobile editing apps like Instasize to compress them. Open the photo, edit the image according to your preferences and save the photo back to your phone’s gallery. The saved image will come in a smaller image file size, and you’ll be able to play around with filters, borders and stylized text in one go.
Whether you’re using a JPEG or any other image file, the process to compress the image should remain largely the same, but with JPEG files, you risk losing resolution when you compress images. If the image is large, you can use Microsoft Paint to resize the image, which should reduce the file size as well.
1. Open the image in Microsoft Paint.
You can choose the dimensions you want for your resized image.
After you resize the image, you can also opt to crop it.
You can also compress a JPEG file using some of the other methods we shared above. It depends on your preference and your business’s software capabilities. Compressing JPEG images isn’t rocket science and platforms like Photoshop, Word and Paint can all get the job done.
Compressing photos saves space on your computer and makes them easier to email or post on the web, as the photos will take up less memory. Compression is a helpful tool, especially if you need to alter an image for your website or a social media marketing post. Since it’s not too difficult to compress photos, there’s no reason to shy away from the process due to initial lack of knowledge.
Sean Peek and Skye Schooley contributed to this article.