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Learn how to outline the sale of company stock to buyers, and view a helpful template.
Although your long-term business goals may include an IPO, most SMB equity events involve stock purchase agreements. These agreements help you raise capital by selling part of your equity to a private investor, allowing you to fund new business initiatives without going public.
Below, we’ll explain everything business owners should know about stock purchase agreements and share a stock purchase agreement template to make the process easier.
A stock purchase agreement is a two-party contract that dictates transactions around a company’s shares. According to Avi Moshenberg, partner at Lawson & Moshenberg PLLC, this type of agreement transfers a business’s stock from the company or an existing shareholder (the seller) to a new shareholder (the buyer).
Stock purchase agreements are standard among small corporations; they provide capital while allowing business owners to retain a controlling interest.
Here are some crucial aspects of stock purchase agreements and how they affect your company:
Financial regulations require both parties to give written consent for any stock transaction. If you’re preparing to sell stock in your company, you’ll want to have a stock purchase agreement template readily available that you can easily modify to reflect the terms of the sale and the buyer’s information.
Before you create the stock purchase agreement, you must take several essential steps.
You and your finance team must know your company’s value to determine share prices. There are several ways to value your business. One common method is to take its net profits and apply a multiple, usually between two and 10, depending on the business’s projected growth rate.
Your valuation will hinge on several factors beyond EBITDA (earnings before interest, taxes, depreciation and amortization), including recurring revenue and revenue growth in the past year. Kris Reddaway, managing director at Citizens Private Wealth, noted that you should also account for goodwill, growth potential and industry benchmarks to avoid undervaluation.
After finding investors, you’ll need to show them your company valuation and explain how you arrived at this number. It’s crucial to ensure they understand every aspect of the valuation.
The business owner and the investor must agree on the valuation. If the investor doesn’t agree, a stock purchase won’t happen.
Based on your valuation and the percentage of company equity you’re willing to give up, you’ll have two numbers:
If you’ve ever seen the show Shark Tank, you’re familiar with this concept. An entrepreneur might say, “I’m asking for $500,000 for 25 percent of the company.” In this example, the total company valuation would be $2 million.
For the sake of easy math, you may need to issue more shares before your stock sale because you’ll be giving the investor a specific number of shares. That number must equal the investment amount at the agreed-upon valuation.
You and your investor must agree on any additional terms. Some stock purchase agreements are relatively straightforward, while others are more complex. A simple agreement might involve selling voting shares for money. However, you may agree that some or all of the shares you sell will be non-voting, so the investor won’t have a say in how the business is conducted. An investor with more leverage may also insist on having options to buy more shares at specific profit triggers.
Stock purchase agreements typically include financial information so the investor understands precisely what they’re buying into. Financial information usually includes the following:
There is also a period of due diligence during which the investor can verify this financial information. To ensure your stock sale goes smoothly, have your financial reports and other relevant documents organized and ready for inspection so the investor can inspect them.
Once your documents are organized, the next step is to ensure your stock purchase agreement includes all the essential provisions to protect both you and the investor.
Reddaway noted that a well-drafted stock purchase agreement includes key components to protect both the buyer and seller in a transaction. “The goal is to be as comprehensive and clear as possible, … minimizing the risk of future disputes,” Reddaway added.
According to Lubyansky, these may include:
Follow these steps to write up a comprehensive stock purchase agreement for your company:
To ensure a smooth transfer process and terms that protect your interests, follow these best practices:
Even the best-planned stock purchase agreements come with inherent risk. Fortunately, there are ways to structure your contract to minimize this risk.
“If valuations are uncertain, an earnout (where part of the purchase price is tied to future performance) can bridge the gap between buyer and seller expectations,” advised Lubyansky.
Reddaway added that other ways to minimize risk include escrow arrangements, staged payments and lock-up periods (which prevent sudden stock dumps).
While it can be tempting to limit information sharing to get the best possible deal, Moshenberg emphasized that this can lead to issues later on.
“While [avoiding information sharing] might be a benefit in the short term, it can often be a regret in the long term — especially if a party later wishes to sue based on what they insist are misleading representations and inducements that led to the deal,” Moshenberg explained.
Moshenberg added that being open and honest in negotiations results in a more transparent sale and reduces the likelihood of future legal disputes.
Laws and regulations surrounding stock purchase agreements can vary by jurisdiction, so it’s important to ensure your contract considers requirements from both the buyer’s and seller’s sides.
“These may include corporate bylaws, shareholder agreements, right of first refusal (ROFR) obligations, securities laws, tax regulations and anti-money laundering (AML) requirements,” said Reddaway.
In addition to jurisdictional compliance, ensure you meet your industry’s regulatory requirements.
“Certain industries require government approval before stock transfers,” explained Lubyansky. “Failure to get these approvals can void the deal.”
Here is a stock purchase agreement template you can copy and paste into a word processing program and save to your company files. This template is intended as a guide only and does not constitute legal advice. Always consult with legal counsel before finalizing legal documents.
This Stock Purchase Agreement (“Agreement”) details the terms and conditions of the contractual agreement between the parties below:
Buyer (“Buyer”): [Name, mailing address]
Seller (“Seller”): [Name, mailing address]
WHEREAS, Seller plans to sell [number] shares of [type] stock, or [number] percent of the outstanding shares belonging to [Your company name] (“Company”), a [State] corporation, and
WHEREAS, Buyer plans to purchase the stock and agrees to the terms and conditions outlined below.
THEREFORE, Buyer and Seller (individually, “Party”; together, “Parties”) agree as follows:
Seller will sell each individual stock to Buyer for $ [number]. Buyer will thereby pay a total of $ [number] to the Seller. [Optional inclusion: Within [number] days of signing this agreement, Buyer will place a deposit of $ [number] to [Seller].
Upon signing the Agreement, Seller shall commence the transfer of shares to Buyer. The closing of this transaction shall take place on or before [date] (“Closing Date”). On the Closing Date, Buyer shall send money to Seller via [specific money transfer method].
Buyer requires a due diligence period in which Buyer will inspect the finances of Seller and Company. Buyer will have sole discretion over whether the shares are valid for the intended sale, with Buyer’s decision being final and binding for the Parties. Buyer shall deliver the verdict of their due diligence no later than [month and day], 2026, at [time]. Should Buyer choose to terminate this Agreement after performing due diligence, all deposits made shall be returned to Buyer.
Seller represents, warrants, and agrees to and with Buyer as follows on the Closing Date.
Buyer and Seller agree to indemnify both Parties from and against all claims, liabilities, losses, damages, costs and expenses (including attorney’s fees) arising directly or indirectly from:
No modification will be made to this Agreement unless in writing and signed by the Parties.
This agreement comprises the entire agreement of both Parties relating to the subject matter herein and supersedes all prior written and oral agreements, understandings, discussions and negotiations between the Parties.
This Agreement and the terms herein shall be construed and governed in accordance with the laws of the State of [State]. The Parties irrevocably submit to the jurisdiction of any and all federal and state courts located in [County], [State].
IN WITNESS WHEREOF, both Parties have agreed to this Stock Purchase Agreement electronically or in person by duly authorized officers as of the below day and year.
Buyer’s Signature:
Print Name:
Date:
Seller’s Signature:
Print Name:
Date:
Danielle Fallon-O’Leary contributed to this article.