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Web & Mobile Technologies to Keep an Eye On in 2025

Staying on top of emerging tech trends and new innovations is critical to business success.

Mukesh Jayaram headshot
Written by: Mukesh Jayaram, Contributing WriterUpdated Dec 17, 2024
Shari Weiss,Senior Editor
Business.com earns commissions from some listed providers. Editorial Guidelines.
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A quarter of the way through the 21st century, web and mobile technologies are evolving faster than ever. As you embark on 2025, staying on top of emerging tech trends and new innovations will be critical to ensuring business success in the new year and beyond. We’re breaking down the key trends and features to keep an eye on for a competitive advantage, enhanced scalability and better collaboration and networking.

1. GPU-Based Machine Learning (ML) and Artificial Intelligence (AI)

Nvidia has been making headlines lately, especially with its soaring stock price and market value. A big part of the company’s success comes from the incredible power of its Graphics Processing Units (GPUs), which played a key role during the blockchain surge. These GPUs are essential for tasks like training AI models, running smart algorithms and analyzing huge amounts of data

While this tech is still in its early days, small businesses are already jumping on board. Tools like ChatGPT and other AI-driven chatbots are being used to offer round-the-clock customer support, answer common questions and help shoppers make purchases.

FYIDid you know
business.com's ChatGPT usage study showed that 57 percent of American workers are "very familiar" with the AI tool, but men are more likely to use it than women.

2. Predictive analytics in Software as a Service (SAAS)

SaaS (Software-as-a-Service) products have been growing steadily for over 15 years, offering practical solutions to everyday problems for businesses, retailers and individuals. Many of these tools collect enough data to be improved and customized, allowing for powerful predictions about future trends. Predictive analytics, a technique that uses machine learning to forecast outcomes, helps users save time and make smarter decisions by tapping into the valuable data already within the system.

For small businesses, this can mean better resource allocation, more accurate demand forecasting and the ability to compete with larger companies by leveraging data-driven insights.

3. AI Agents taking over mundane human tasks

AI agents are programs capable of independently performing tasks on behalf of a user or system by designing workflows and utilizing available tools. They continuously learn by gathering and analyzing data and automating tasks that typically require repetitive human effort. 

For example, AI is now utilized to help businesses forecast demand and optimize stock levels, helping prevent overstocking or shortages. Additionally, AI-powered pricing tools can adjust prices dynamically based on demand, competition and customer behavior.

Did You Know?Did you know
Dynamic pricing is particularly common in e-commerce, but consumers may also experience it during in-person transactions, such as when the cost of an Uber fluctuates due to demand.

4. Spatial computing, where vision meets computer

Human interactions within artificial worlds through virtual reality (VR) have intrigued many. Computer vision-based VR, augmented reality (AR) and mixed reality (MR) have been evolving for over a decade, integrating the virtual and physical worlds. Along with machine learning and AI, computer vision is advancing automation in areas such as driverless cars and warehouse robotics. 

This technology holds vast potential in fields like medicine, construction, education and beyond in the coming decade. Similarly, businesses can leverage VR to let customers interact with products in a virtual environment, providing a realistic experience without requiring a physical inventory.

5. Cybersecurity countering the threat of AI

Amid widespread discussions about advancements in AI, there is growing concern over the increasing risk of cybersecurity breaches carried out by sophisticated bots or algorithms. AI-based cybersecurity is actively working to counter these threats. A looming virtual AI war between “good” AI and “bad” AI seems increasingly likely, especially with dark versions of GPT and other AI bots already in development. 

Many small businesses now recognize that implementing multiple forms of verification to access sensitive systems can significantly reduce the risk of AI-driven credential theft. [Learn how to protect your business from cybercrime.]

6. Green-themed tech to save the world

As AI and computation-intensive applications grow alongside climate challenges, developing sustainable technologies to balance demands for data centers and distributed computing is crucial. With commitments to net-zero carbon and advancements in 5G and 6G, it’s clear we’re only beginning to explore this vast landscape. 

Small businesses involved in solar, wind or other renewable energy installations can provide localized solutions for data centers, reducing reliance on the traditional grid.

TipBottom line
Our guides to energy conservation and carbon footprint reduction can help the environment and save your business money.

7. Connected world expansion

Interest in the Internet of Things (IoT) and Industrial IoT (IIoT) has been growing steadily, with increased device connectivity and advancements in ML and AI paving the way for personal and industrial co-pilots. For example, you might receive power-saving suggestions based on appliance-usage patterns — a feature already available in some cases. In industrial settings, IIoT and AI are currently used for KPI tracking, data analytics and optimization strategies. 

Businesses leveraging IoT can anticipate equipment failures and address them proactively, avoiding downtime.

8. Traditional applications sticking around

Traditional web and mobile applications are here to stay and will likely continue growing for at least another decade or more. The ongoing evolution of traditional frameworks, the digital transformation efforts of organizations still catching up, and the advancements in offline and mobile apps all point toward sustained growth.

With these emerging trends, 2025 is shaping up to be an exciting year for innovations like WebAssembly (a coding format designed for efficient execution in web browsers and other environments), new ecosystems, continuous framework upgrades and fresh ideas in e-commerce. There’s plenty to look forward to in this dynamic tech landscape that can have a material impact on your business.

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Mukesh Jayaram headshot
Written by: Mukesh Jayaram, Contributing Writer
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