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Your employees will appreciate a robust retirement plan — and your business will benefit, too.
What are you looking for?
If you’re considering offering employee benefits, few perks are more desirable to workers than a 401(k) retirement plan. As such, many employers use robust retirement plan options to attract and retain quality employees. We’ll explain why a 401(k) plan is a popular choice for business owners and employees and share how to set one up with a top provider.
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A 401(k) plan is an employer-sponsored benefit that helps employees save money for retirement. According to the IRS, a 401(k) is a feature of a qualified profit-sharing plan that allows employees to contribute a portion of their wages to individual accounts. Employees typically have several investment options for how their money is allocated.
Many of the best employee retirement investment plans can help businesses of all sizes establish or change a 401(k) plan.
These retirement plans are straightforward. Here’s how they work:
Eliza Guilbault, vice president of workplace consulting thought leadership and commercialization at Fidelity, noted that most workers today are responsible for funding their retirement. “We are shifting from an employer-funded pension plan to a defined contribution plan landscape,” Guilbault explained. “A 401(k) is a great way to save for the future.”
Employers sponsor these plans. But, employees own the money they contribute, along with any vested employer contributions (more on vesting below).
To boost participation, employers sometimes participate in 401(k) matching. They contribute to their employees’ 401(k) accounts based on each employee’s contribution. They may entirely or partially match an employee’s contribution up to a specific percentage. For example, if an employee contributes 4 percent of their paycheck, their employer might match that amount — effectively increasing the employee’s total contribution.
Employers may implement a vesting period. This designation dictates how long an employee must stay with the organization before the matching contributions fully belong to them. Implementing a vesting schedule helps incentivize employees to stay with the company.
Sarah Chen, founder and principal at Recruit Engineering, noted that 401(k) matching can be an effective employee recruitment incentive. “Offering anything over 20 percent in matching contributions is a strong perk, and anything approaching 50 percent will likely put your company at the top of the list for the best candidates,” Chen explained.
As of 2025, an employee can contribute up to $23,500 annually. Including employer contributions, the total annual contribution limit is $70,000 per employee in 2025. Those ages 50 and older can contribute an additional $7,500.
There are a few types of 401(k) plans, including the following popular ones:
While offering a 401(k) plan allows employees to save pretax dollars for retirement, it also provides significant benefits to a business, including the following:
While a 401(k) plan is a benefit traditionally offered by larger organizations, Guilbault said small businesses should strongly consider offering one, too. “Many [retirement plan] providers have solutions that are great for small businesses,” Guilbault noted. “Fidelity works with thousands of small businesses.”
To set up a 401(k) plan for your business, take the following steps:
Numerous dedicated retirement plan providers exist. Additionally, the best online payroll services and the best professional employer organizations often provide 401(k) plan management in addition to their core services.
For example, Gusto is a multifaceted platform that offers payroll, employee benefits and human resources management software. Its payroll services can easily and accurately accommodate 401(k) contributions and matches. Read our review of Gusto HR software and our Gusto payroll review to learn more.
States have various rules and regulations about retirement plans. Some states even require employer-sponsored retirement plans. For example, in California, businesses with one or more employees must participate in the CalSavers retirement savings program if they do not already offer a qualified plan.
Since regulations vary, small business owners should check their state’s requirements to ensure compliance.
401(k) plans have various features and functions, so business owners must make some decisions. Consider whether you want any of the following:
For small businesses, the costs of offering a 401(k) retirement plan can vary greatly and may include the following:
Providing a 401(k) plan incurs costs. But, some expenses may be offset by specific tax deductions for which small businesses with fewer than 100 employees may be eligible. For example, you may be able to deduct administrative fees from your business taxes. You may also be able to take advantage of tax credits.
Nikita Sherbina, co-founder and CEO of AIScreen, emphasized the importance of communicating with your team so they understand the plan’s structure and benefits. “Education is key. Give employees the tools to understand the long-term benefits of the plan and encourage regular contributions,” Sherbina advised.
To ensure your plan remains attractive and effective, regularly assess employee participation rates and contribution levels. “Review the plan regularly and adjust the match to stay competitive,” Sherbina added.
A 401(k) is not the only option for small businesses looking to establish a retirement plan for their employees. Business owners should also consider the following potential alternatives.