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This investment in your team can yield long-term dividends for your organization.
Today’s employees understand their value and have no problem seeking a new position if their current employer doesn’t properly utilize their skills and potential. Amid struggles with talent acquisition and retention, strategic business owners are prioritizing employee development to reduce turnover, boost innovation, deepen employee loyalty and create a positive company culture. We’ll outline six reasons why investing in employee training is crucial and share types of training that can help take your organization to the next level.
Extensive and thoughtful employee training can improve company morale and talent retention, ultimately saving your business money. Consider the following top reasons to invest in employee training.
Providing high-quality training and employee development programs can help businesses improve recruitment efforts and boost employee retention. According to imc Learning, 92 percent of job seekers will choose a business that provides robust training over a similar option. Additionally, 52 percent of employees have left a role due to a lack of training and advancement opportunities — and 86 percent said they’d stay with their current employer if training opportunities were available.
A business that prioritizes employee training strengthens its recruitment and retention efforts while positioning itself as a leader in employee satisfaction and development.
Interestingly, in SHRM’s 2024 Talent Trends report, 35 percent of human resources (HR) professionals say training existing employees to take on hard-to-fill positions is a top-utilized recruitment strategy. When you identify and mentor talented team members to move into crucial positions, you save money on recruitment and leadership succession by developing qualified professionals who understand the company culture and goals.
“Dedicated training programs specifically designed for succession create a ready pipeline of leaders at all levels, reducing emergency hiring and ensuring business continuity,” explained Amy Spurling, CEO and founder of the HR technology company Compt.
Identifying employees to promote from within also saves money, boosts retention and speeds onboarding. “Training your employees to have skills across multiple areas will make it easier to fill internal vacancies and reduce the need for external hires,” said James Zhong, an operations manager at RJ Living who oversees the company’s HR. “This will make your team more flexible and open to change should the need arise.”
Training your employees is an excellent way to give them a break from their usual work and potentially expand their interests. Participating in interesting and productive projects and activities, such as training programs and professional development courses, can help promote employee happiness and improve employee engagement.
As a bonus, engaged employees tend to be loyal. They know you’re willing to invest resources to improve their skills and careers and appreciate your commitment to their future. According to LinkedIn’s 2024 Workplace Learning Report, 80 percent of surveyed employees say learning and development opportunities add a sense of purpose to their work, and 70 percent say they feel more connected to their employer when given such opportunities.
Additionally, SHRM data revealed that 76 percent of surveyed employees are willing to stick with a company that offers continuing learning and development opportunities.
The bottom line is that your willingness to invest in your employees’ training and development inspires them to invest as much hard work as possible into your business.
Effective training programs can empower employees to hone new skills and extend their talents across various areas. Businesses can tap these multi-skilled employees to handle various functions and easily transition them to new organizational roles. This approach saves the business money on recruitment, onboarding and training costs.
Additionally, trained employees are less likely to make costly errors because they better understand processes and expectations. Well-trained employees also tend to work more efficiently, which improves productivity and reduces the need for overtime or hiring additional staff.
“Businesses and industries are changing, and investing in employee training will make [companies] more able to adapt to new challenges, technologies and processes,” Zhong said. “If there are sudden changes or periods of transformation, having this sense of adaptability will make it much easier to maintain productivity.”
Businesses that incorporate training and development programs consistently refine and update their offerings. This attention to detail makes these organizations more responsive to employees’ needs, interests and goals while helping them stay on top of industry trends.
“Training isn’t just about solving today’s problems — it’s about preparing for tomorrow,” explained Tim Glowa, founder at HRbrain. “Tailored programs can address future skill gaps and help businesses stay competitive as industries evolve. Many organizations now are focusing on analytics and AI [artificial intelligence] and encouraging employees to develop these skills, helping [bring forth] the company of tomorrow.”
Spurling emphasized the importance of incorporating industry trends and competitor offerings into employee training programs. “Well-trained employees better understand industry trends and competitor moves, helping your company stay ahead of market changes rather than just reacting to them,” Spurling noted.
Spurling noted that gathering employees across teams for unified training can lead to solutions that might not have emerged otherwise. In other words, employee training — when conducted with all teams in the same room — can be a direct conduit to team innovation.
“When employees from different departments train together, they spark new ideas that can transform your business,” Spurling said. “[Compt’s] engineers and customer success team often work together to inspire product improvements with direct customer feedback that we never would have considered otherwise.”
Here are a few ways to implement effective employee training in your business.
Mentorship programs are an effective way for companies to attract new employees and connect workers with skilled professionals who can guide and support them. Through mentorship, employees at all levels can strengthen their skills and feel empowered by partnering with a professional in their field who provides valuable guidance and advice.
Mentorship programs can be structured formally or informally in a one-on-one or group setting led by one mentor. Sessions can occur as often as participants prefer — whether weekly, monthly or quarterly.
Online learning platforms, such as LinkedIn Learning, are a cost-effective and easy way for employers to train team members. These platforms use insights from outside industry experts on topics that span various subjects, including business and technology. They’re a way for companies to provide elevated training for their employees without having to create new and original content themselves.
Spurling suggested pairing online resources with internal in-person training. “For example, pair LinkedIn Learning courses with internal mentor sessions for maximum impact.”
Companies can use online learning subscriptions as supplemental materials or incorporate lessons as part of the training program’s curriculum. Alternatively, they can use the learning platform as an autonomous solution for workers to strengthen their skill sets independently.
Creating an HR department focused on learning and development can help your company strengthen and invest in employees’ skills while boosting engagement and retention. According to the LinkedIn Workplace Learning report cited earlier, 90 percent of organizations are concerned about retention and see learning opportunities as their number-one retention strategy. This creative perk can also be a big selling point during the hiring process, demonstrating that your company is willing to invest in empowering its employees.
Zhong emphasized the importance of providing engaging microlearning opportunities. “You don’t have to do everything all at once,” Zhong advised. “You can easily incorporate bite-sized, on-demand training modules to make learning more accessible to your workers, which will also lessen the chance of [training] disrupting their daily processes. It also means that people can move at their own pace.”
Employees can’t improve in their roles if they are unsure about what needs to change. To keep employees motivated and engaged, regularly check in to provide feedback and support, see if they need anything additional to succeed and discuss any roadblocks they’ve encountered.
Don’t wait to provide feedback during an annual review — this can unintentionally create an unhealthy environment where employees view reviews as a significant and stressful endeavor. Instead, encourage open communication by giving informal feedback more frequently. This approach allows employees to swiftly implement suggestions and improve themselves.
Spurling suggested basing feedback loops on metrics so employees know how and where to improve. “Track not just [employee training program] completion rates but actual skill application,” Spurling advised. “Have managers document when and how employees use their new skills to justify future training investments.”
Hosting recurring workshops across a wide range of topics can be beneficial in developing employees’ skill sets. Providing professional development workshops that cover skills like time management, public speaking and professional relationship development can help employees across all departments become more well-rounded, motivated and engaged. This approach benefits both remote and in-person teams — sometimes, remote teams are more engaged than office workers.
Notably, you and your company don’t have to do all the teaching yourselves. Bringing in experts as featured guests to facilitate workshops may be a more effective option.
Determining the areas where your employees need the most training can be tricky. Glowa noted that AI has made this challenge much easier to address.
“AI is revolutionizing training by identifying skill gaps, recommending targeted upskilling and aligning growth opportunities with business goals,” Glowa explained. “It’s a game-changer for personalizing employee development and building a resilient workforce and [it] provides an essential way to aid development that many employees are missing.”
Employee training isn’t a one-size-fits-all endeavor. Effective programs include many types of training, including the following:
Employee training requires attention to detail, organization and an understanding of the trainee’s abilities. Consider the following best practices for effective employee training:
As you develop your employee training program, you’ll start to see which approaches are and aren’t effective for your team’s learning. Your program certainly isn’t set in stone, so adjust your training as frequently as necessary and to whatever extent you require. Keep at it, and your vast talent pool might become even more talented — and become an obvious set of employees to lead the company’s future.
Miranda Fraraccio contributed to this article.