business.com

Jennifer Dublino

Senior Writer & Expert on Business Operations

Introduction

About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm.

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience

Owner at Pro Creative Marketing Group

April 1997 - Present

President at Thinksensory

February 2015 - Present

Education

University of Miami Herbert Business School

Degree:

BBA, MBA

Field of Study:

Marketing and Finance

Jennifer's Product and Service Reviews

Our team conducts an independent analysis of products and services that can help manage your business.

10.11.24

The Best Merchant Account Services of 2024

See our expert and unbiased reviews of the top 10 merchant...

Jennifer's Activity

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Clover vs. Toast POS & Payment Processing Comparison

Clover and Toast are payment processors that can provide POS functionality and hardware. Learn how their features, service and costs compare.

Updated September 30, 2024

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Stay in the Know: How to Keep Up With Digital Marketing Trends

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Updated July 22, 2024

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5 Marketing Challenges Only Nonprofits Understand

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Updated June 05, 2024

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5 Things Most Small Businesses Don’t Know About Credit Card Payment Processing

Credit card payment processing brings risks that can expose your small business to fines, data breaches and more. Learn what SMBs must know about payment processing.

Updated January 25, 2024

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5 Ways Video Can Make Your Content Marketing Strategy More Effective

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Updated July 30, 2024

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5 Examples Where the Personal Touch Still Matters in Marketing

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Updated October 30, 2024

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How Do You Sustain and Grow Your Customer Relationships?

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Updated June 24, 2024

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Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Updated January 03, 2024

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Can You Make a Profit and Be Socially Responsible?

It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.

Updated July 03, 2023

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What Is Dynamic Pricing, and How Does It Affect E-commerce?

In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.

Updated November 06, 2024

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The Game of Pricing: How the Number 9 Affects Purchase Behavior

Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.

Updated July 10, 2024

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5 Tips for Setting SMART Goals in Your Business Plan

SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.

Updated October 29, 2024

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10 Successful Businesses You Didn’t Know Were Run by Women

Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.

Updated January 03, 2024

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Look Inside: Identifying Employees You Should Be Promoting From Within

Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.

Updated April 05, 2024

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Renewable Resources: The Impact of Green Energy on the Economy

Green energy is good for the planet, but it also affects businesses and the economy. Learn why some countries are shifting toward renewable resources.

Updated May 20, 2024