Introduction
About Me
Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm.
At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.
Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.
Experience
Owner
at
Pro Creative Marketing Group
April 1997
-
Present
President
at
Thinksensory
February 2015
-
Present
Education
University of Miami Herbert Business School
Degree:
BBA, MBAField of Study:
Marketing and FinanceJennifer's Product and Service Reviews
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Jennifer's Activity
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Look Inside: Identifying Employees You Should Be Promoting From Within Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated April 05, 2024
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How to Encourage Employees to Take Pride in the Workplace Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated May 01, 2024
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7 Areas Where Attention to Detail Can Create an Effective Organization Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated June 06, 2024
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Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant There are many advantages to going cashless. Here is why your restaurant might want to use credit cards only for payment.
Updated January 22, 2025
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How Do You Sustain and Grow Your Customer Relationships? The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Updated June 24, 2024
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5 Marketing Challenges Only Nonprofits Understand Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Updated June 05, 2024
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7 Things Most Small Businesses Don’t Know About Credit Card Payment Processing Credit card payment processing brings risks that can expose your small business to fines, data breaches and more. Learn what SMBs must know about payment processing.
Updated January 16, 2025
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5 Ways Video Can Make Your Content Marketing Strategy More Effective Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Updated July 30, 2024
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5 Examples Where the Personal Touch Still Matters in Marketing Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated October 30, 2024
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There’s a Fee for That: Pros and Cons of Surcharging Credit Cards Should you start surcharging to mitigate credit card processing fees? Learn the pros and cons of surcharging, as well as some alternatives.
Updated March 25, 2024
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Clover vs. Toast POS & Payment Processing Comparison Clover and Toast are payment processors that can provide POS functionality and hardware. Learn how their features, service and costs compare.
Updated September 30, 2024
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Stay in the Know: How to Keep Up With Digital Marketing Trends Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated July 22, 2024
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Stripe vs. Square Credit Card Processing Comparison Stripe and Square give merchants an easy and convenient way to accept credit cards. Learn how their features, plans, pricing and integrations compare.
Updated January 10, 2025
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Credit Card Payment Processing Rules and Laws You Need to Know About Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.
Updated November 05, 2024
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Things to Consider Before Presenting Your Idea to Investors Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to investors and signs you're not ready.
Updated April 10, 2024
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5 Tips for Setting SMART Goals in Your Business Plan SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated November 22, 2024
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9 Little-Known Ways to Network With Hospitality Industry Insiders Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated July 23, 2024
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How to Build a Successful SEO Strategy When You’re a Small Business Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated February 04, 2025
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Email Design Guide (With Examples) Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2025
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What Is Dynamic Pricing and How Does It Affect E-Commerce? With dynamic pricing, product prices adjust based on real-time supply and demand. Learn how this e-commerce strategy works and its benefits and downsides.
Updated February 10, 2025