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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
02.10.25
The Best CRM Software of 2025
This buying guide includes our best picks for CRM software and...
01.10.25
The Best Call Center Software In 2025
Our team has compared the best call center services for 2025. See...
01.28.25
The Best Fleet Management Services of 2025
Here are the best GPS fleet management services to help you stay...
02.04.25
The Best Text Message Marketing Services of 2025
This guide explains how to choose a text message marketing...
02.12.25
The Best Website Builders and Design Services of...
Your website is an important part of your business. Learn about...
01.10.25
The Best Business Internet Service Providers of 2025
Need an internet service provider for your business? We've...
02.06.25
The Best Email Marketing Services and Survey...
Here are our picks for the best email marketing services in 2025,...
Mark's Activity
How to Choose the Best Call Center Software - thumbnail
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How to Choose the Best Call Center Software
Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.
Updated August 27, 2024
Decision Support Systems Applications and Uses - thumbnail
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Decision Support Systems Applications and Uses
Entrepreneurs and managers use decision support systems to help them understand and evaluate what choices are available to them. Here’s what you should know.
Updated January 06, 2025
Pipedrive vs. HubSpot Comparison - thumbnail
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Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated January 06, 2025
Pipedrive Review and Pricing - thumbnail
review
Pipedrive Review and Pricing Review
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Updated April 18, 2024
Calculating the Costs of Call Center Systems - thumbnail
article
Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated February 06, 2025
article
Data Delirium: Why and How You Should Embrace Big Data
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.
Updated July 19, 2024
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Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated January 10, 2025
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HubSpot vs. monday CRM Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated January 09, 2025
What Is a Cyber Attack? - thumbnail
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What Is a Cyber Attack?
Discover the type of damage a cyber attack can do to any business, and some of the top ways you can prevent them.
Updated March 14, 2024
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
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Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated April 16, 2024
What Is a Surety Bond? - thumbnail
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What Is a Surety Bond?
Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.
Updated February 20, 2024
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Better Together: Making Magic Between Big Companies and Startups
Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.
Updated October 10, 2024
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Why Every Business Owner Needs an Exit Strategy
You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.
Updated January 29, 2024
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What Is a VoIP Number?
A VoIP number is a dedicated phone number assigned to a user and not tied to a physical line. Learn how VoIP numbers work and how to get one.
Updated September 05, 2024
What Is a Virtual Phone Number? - thumbnail
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What Is a Virtual Phone Number?
Learn everything you need to know about virtual phone lines and how you can use one to optimize your business in a matter of moments.
Updated April 10, 2024
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VoIP vs. Landlines
VoIP and landline are options for your business phone system needs. Learn the pros and cons of each and how to choose the right communication solution.
Updated April 09, 2024
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review
Revver Review and Pricing Review
Revver, formerly Rubex by eFileCabinet, has excellent document storage capacity and workflow management tools. See features and pricing.
Updated September 13, 2023
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How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.
Updated June 24, 2024
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Verizon Connect Fleet Management Review and Pricing Review
Verizon Connect provides a wide selection of GPS fleet tracking services that are scalable to meet the needs of any fleet size.
Updated July 18, 2024
monday.com CRM Review and Pricing - thumbnail
review
monday.com CRM Review and Pricing Review
monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.
Updated February 14, 2024