Rachelle Gordon

Rachelle Gordon is a business professional who has spent years advising on content marketing strategies, particularly email campaigns and social media engagement to increase brand awareness and drive sales. Deeply enmeshed in the growing legal cannabis industry, Gordon also has firsthand insights into how sectors evolve over time and the challenges involved with unique funding and compliance obstacles.

At business.com, Gordon covers all things email marketing, including email design, newsletters, how to reduce bounce rate, retargeting campaigns and more.

Gordon’s work has been picked up by outlets like Yahoo Finance and she’s interviewed well-known entrepreneurs such as Kevin O’Leary. Gordon is also an accomplished speaker and has led or participated in panels about crisis management, AI-powered marketing, CEO strategies for success and more business topics.