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Introduction
About Me
Sammi Caramela is a solopreneur who has spent nearly 10 years using her first-hand experiences to help aspiring entrepreneurs and business owners understand all facets of running a business. With her management experience, she is adept at examining the business world from both the employer and employee perspectives.
At business.com, the versatile Caramela covers a range of business topics, including accounting, marketing and workplace issues.
Caramela’s expertise has been highly sought after by the U.S. Chamber of Commerce, 24/7 Wall St., and other organizations and outlets. She is also a published fiction author and poet.
Sammi's Activity
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Why You Need a Mix of Push and Pull Marketing Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
Updated November 20, 2024
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How to Build Trust With E-Commerce Customers Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Updated May 12, 2025
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The Best Business Grants for Women in 2025 Top business grants for women include Amber Grant ($10,000 monthly), Cartier Women's Initiative ($100,000), IFundWomen, and Tory Burch Foundation programs.
Updated October 17, 2025
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How to Improve Relations Between Your Managers and Employees The relationship between your managers and your employees is key to maintaining a productive and happy workplace. Get relationship management tips.
Updated November 13, 2025
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Elevating Expectations: 6 Ways Product Quality Affects Your Brand Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.
Updated July 10, 2025
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Digital Payment Guide: Best Payment Methods & Why to Accept Them Learn about digital payment methods your business should consider accepting.
Updated December 16, 2025
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Best Business Newsletters of 2025 Make this the year you become a better business owner or entrepreneur — all thanks to these newsletters.
Updated April 16, 2025
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Fixed and Variable Expenses: What Do These Terms Mean? Find out the definitions and see examples of fixed, variable and mixed expenses. Read on to learn how to save on these costs.
Updated March 03, 2025
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Quit Your Day Job for Your Startup: 5 Steps to Success It can be scary transitioning from traditional employment to entrepreneurship. Here's how to make it easier and increase your chance of startup success.
Updated December 10, 2025