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Buying Guides

Latest: Advice, Tips and Resources

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | December 20, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 20, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
Can You Make a Profit and Be Socially Responsible?
By Jennifer Dublino | December 19, 2024

It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.

Businesswoman looking at a line chart on a computer screen
Article
How to Wrap Up Your Fiscal Year and Start the New One Right
By Max Freedman | December 19, 2024

Follow these tips to end your fiscal year the right way and kick off your next one primed for success.

Article
The End of Rank and Yank: Management Practices Revisited
By Jennifer Post | December 19, 2024

The "rank and yank" management practice assessed employees and fired those who fell short. Learn why this outdated methodology has fallen out of favor.

Article
Find Out Which Credit Card Payment App for Android Works Best for You
By Adam Uzialko | December 19, 2024

If you have an Android phone, an Android credit card payment app can help you accept mobile payments. Find the best credit card payment apps for Android.

Article
Cash Register Buying Guide: POS vs. Cash Registers vs. Tablet mPOS
By Jennifer Dublino | December 19, 2024

Your brick-and-mortar business must provide quick, seamless customer checkout options. Learn if cash registers or POS systems are right for your business.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | December 19, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Starting an Advertising Agency
By Sean Peek | December 18, 2024

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | December 18, 2024

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Article
Choosing the Right Outsourcing Partner
By Shahid Mansuri | December 18, 2024

Outsourcing is often great for business but it can offer challenges. Learn how to find the right partner to help you grow your company.

Article
Document Tracking Services 101
By Kiely Kuligowski | December 18, 2024

A document tracking system automates the process of accessing, searching and editing documents and enables you to control who views or edits a document.

Best Pick
The Best Credit Card Processors of 2024: Pricing and Hardware
By Mike Berner | December 18, 2024

We spent hundreds of of hours researching and hands-on testing all of the top credit credit card processors. Find out more about the ones we found to be the best.

Article
Hidden Gotchas in Your Business Loan Repayment Terms
By Adam Uzialko | December 18, 2024

There's more to a loan than paying your monthly installment. Look for these hidden terms and fees a lender might include in a loan agreement.

Article
PayPal Credit Card Processing: How to Accept Card Payments With PayPal
By Adam Uzialko | December 18, 2024

PayPal has affordable payment processing services and no long-term contracts. Learn how your company can accept credit and debit card payments with PayPal.

Article
The Legalities and Benefits of Employee Cell Phone Monitoring
By Skye Schooley | December 18, 2024

Learn the benefits and laws associated with monitoring company-owned employee cell phones.

Meeting in a conference room
Article
Is It Time to Fire Your Managers?
By Skye Schooley | December 18, 2024

Some businesses benefit from cutting managerial positions. Learn what a flat organizational structure is to see if it’s right for your company.

Article
Should You Accept Equity as Compensation?
By Sean Peek | December 17, 2024

Equity compensation is a strategy used to improve a business’s cash flow. Instead of a full salary, the employee is given a partial stake in the company.

Article
What Is a Computerized Filing System?
By Sean Peek | December 17, 2024

A computerized filing system makes organizing your files easy. Here's how to implement one in your business.

Article
14 Accounting and Cash Flow Management Lessons From CEOs
By Catherine vanVonno | December 17, 2024

Learn the best practices for handling cash flow and other accounting issues. These useful tips and strategies will help you manage business finances.

Article
Web & Mobile Technologies to Keep an Eye On in 2025
By Mukesh Jayaram | December 17, 2024

Predictive analytics, AI agents and spatial computing are some of the tech trends business owners should familiarize themselves with. See the full list.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | December 17, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2024

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | December 16, 2024

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Article
Everything You Need to Know About Angel Investors
By Donna Fuscaldo | December 16, 2024

Angel investors are accredited investors who use their money to help businesses they view as worthwhile. Learn how to find and work with them.

Article
The 8 Cheapest Franchises to Buy in 2025
By Sean Peek | December 16, 2024

Franchises are a good way to own and run a business without having to determine what to sell or how to market it. Learn about low-cost opportunities.

Obvious Choice book cover
Article
Not All Businesses Need Influencers, Explains Business Influencer Jonathan Goodman (Full Q&A)
By Antonio Ferme | December 16, 2024

A Q&A with the author of The Obvious Choice

Article
Employee Retention: What Does Your Turnover Rate Tell You?
By Joshua Stowers | December 16, 2024

Employee turnover is the voluntary or involuntary loss of an employee who leaves an open position that your business will need to fill. Learn how to track it.

Article
Writing a Business Growth Plan
By Jennifer Dublino | December 16, 2024

Our step-by-step guide outlines what to include in your company's business growth plan and features expert advice from business strategy experts.

Businesswoman presenting in a meeting
Article
The Best Business Advice of 2024
By Shari Weiss | December 16, 2024

See the best business advice, strategies and insights from top company leaders at Whole Foods, Google and more.