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Buying Guides

Latest: Advice, Tips and Resources

Argyle from Stranger Things
Article
Stranger Things: A Strong Company Culture Bakes In Employee Trust, Dude
By Ali Saleh | September 16, 2024

Even though Argyle is spacey, his strong sense of camaraderie with another Surfer Boy Pizza worker saves the world.

Adam Sandler Hustle movie
Article
Hustle: Why Every Hiring Team Needs a Stanley Sugarman
By Ali Saleh | September 16, 2024

Netflix’s summer basketball flick Hustle was an instant favorite among viewers and critics — and offers a business lesson.

Article
8 Branches of Business Management
By Nicole Fallon | September 16, 2024

Business management helps a company function and achieve goals. Here's what you need to know about each of its eight main sectors.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 13, 2024

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Brilliant POS logo
Review
Brilliant POS Review
By Quinn Springett | September 12, 2024

Brilliant is a cloud-based POS system with excellent employee management features. Learn how Brilliant can track wages, hours, payroll and schedules.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | September 12, 2024

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Article
Why In-House and Freelance Web Developers Are Both Ideal for Small Businesses
By Mark Fairlie | September 12, 2024

See the pros and cons of hiring freelance web developers versus having them on staff and find out how to decide which is best for your business.

Article
When Does Your Business Credit Score Matter?
By Donna Fuscaldo | September 11, 2024

Your business credit score is related to but separate from your personal credit score. Learn what a business credit score is and why it matters.

Article
Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | September 11, 2024

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | September 10, 2024

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | September 10, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | September 09, 2024

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Office workers
Article
Don’t Scare Employees With This Employment TRAP
By Skye Schooley | September 09, 2024

Find out what training repayment agreement provisions (TRAPs) are, whether they're legal and their advantages for employers.

Article
What Is SIP Trunking?
By Shannon Flynn | September 09, 2024

A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.

Article
Retail or E-tail? Buying Online vs. Buying in Person
By Jennifer Dublino | September 09, 2024

Online and in-person sales each have advantages and disadvantages. Learn how to recognize their values and maximize both strategies to meet customer needs.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Mark Fairlie | September 09, 2024

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Terry Szuplat in front of Air Force One
Article
Obama Speechwriter Terry Szuplat Wants to Change Your Next All-Hands Presentation [Full Q&A]
By Antonio Ferme | September 09, 2024

The author of Say It Well breaks down the art of persuasion for business leaders.

Get Pay Right
Article
Salary.com CEO Kent Plunkett’s Fair Pay Playbook [Full Q&A]
By Dawn Allcot | September 09, 2024

An interview with the author of Get Pay Right: How to Achieve Pay Equity That Works

closeup of a hand on the receiver of an office phone
Article
RingCentral vs. Nextiva Comparison
By Mark Fairlie | September 06, 2024

RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.

Article
Can You Run a Business via a Smartphone?
By Sean Peek | September 06, 2024

Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on smartphone apps.

person dialing a phone
Article
Which Business Phone System Is Best for Your Business?
By Mark Fairlie | September 06, 2024

A business phone system can enhance business communications and improve productivity. Learn how to choose the best business phone system for your needs.

Article
Types of Phone Systems for Small Businesses
By Mark Fairlie | September 06, 2024

There are three primary types of business telephone systems: KSU, PBX and VoIP. Learn about each option and decide which one is best for your business.

Article
Grow Your Small Business by Outsourcing Business Processes
By Jennifer Dublino | September 06, 2024

Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.

Article
How to Choose a Mobile POS System
By Skye Schooley | September 06, 2024

There are a lot of mobile point-of-sale apps out there. How do you choose the best mobile POS for your business?

Article
What Is a VoIP Number?
By Mark Fairlie | September 05, 2024

A VoIP number is a dedicated phone number assigned to a user and not tied to a physical line. Learn how VoIP numbers work and how to get one.

Article
Need a Business Phone Number, But Not a Business Phone?
By Max Freedman | September 05, 2024

A phone isn’t always necessary to do business these days. There are a number of options if you don’t need a traditional system.

Article
How to Manage Your Small Business Through a Crisis
By Mark Fairlie | September 05, 2024

Here's how you can navigate a crisis successfully and stay in business.

Article
8 Reasons Why the Cash-Only Model Doesn’t Work for Small Businesses
By Mark Fairlie | September 05, 2024

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Article
A Guide to Payroll Forms
By Simone Johnson | September 05, 2024

Managing payroll forms is a necessary part of owning and running a business. Learn about the payroll tax and report forms business owners must understand.