Buying Guides

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Cloud-based point-of-sale (POS) software has many advantages over traditional sales technology. Consider these benefits and top systems.

Find out how in-store tablets make life better for employees and customers.

The best POS system will vary based on your needs and the customer experience you want to provide. Here are 15 important features to look for.

With this guide, learn how a point-of-sale (POS) system can transform your business by increasing sales, maximizing results and reducing waste.

Tablets make it easier for customers to order tableside and pay their bills quickly. Learn more about how your restaurant can use tablets.

Decide which phone system is right for your business. Learn how features and pricing stack up in our RingCentral vs. Zoom comparison.

Softphones help businesses deliver voice, text and video over the web via cloud-based VoIP service providers. Learn how to use softphones in your business.

Cloud PBX is an internet-based virtual PBX system that routes and manages calls. Learn how it compares to on-premises PBX and find cloud PBX providers.

Your company may benefit from an interactive voice response system, which routes callers to the right contacts. Here is what you need to know.

Businesses are replacing their old telephone systems with more modern digital networks. Learn the pros and cons of using cloud phone systems.

Learn whether a PBX phone system is right for your business.

VoIP technology uses a broadband internet connection to transmit phone calls. Learn VoIP's features and everything you need to know to implement VoIP.

Businesses need a business phone system that's fast, reliable and up to date. Learn how and when to upgrade and the best business phone systems to consider.

RingCentral and Dialpad are robust, scalable business phone systems. Compare their features and pricing to determine the best one for your small business.

RingCentral and 8x8 are robust business phone systems. Learn how their features and pricing compare so you can choose the best option for your business.

Should you choose Nextiva or 8x8 for your business phone system? Nextiva is user-friendly, but 8x8 offers global workforce support. Learn how they compare.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Entrepreneurs and business owners can learn some valuable lessons from the lyrics of hit songs by Beyoncé, Frank Sinatra and more.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Learn how to develop a cybersecurity plan that prevents or stops cyberattacks before they harm your business.

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Our recommendations for the best restaurant POS systems, such as TouchBistro and Toast, feature high-quality tools for food and beverage businesses.

Find out what a carbon footprint is, how to reduce your company's environmental impact and why it matters.

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.