Buying Guides

It is possible to go into business with limited startup capital. Here is how to become a successful entrepreneur, even without huge assets.

Cannabis is a big business. Here is a startup guide for how you can enter this industry legally.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Learn how to run a personal background check, what to look for and how it can help you avoid surprises during your job search.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.

You can create a successful, long-lasting one-person business, but you must overcome obstacles alone. Learn how to help your one-person business succeed.

Should you buy or lease the company car? Here are the pros and cons of each to help you weigh which is best for your needs.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Environmental scanning is when leaders survey the landscape of competitors, customers and innovations. See how environmental scanning gives CEOs an edge.

You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Learn which types of HR management software are on the market, how each one can benefit your business, and what the best HR management solutions are.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Sole proprietors can use a business credit card to build credit, earn rewards and even out cash flow. Learn how to improve your chances of qualifying.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Power abuse still persists in the modern workplace. Experts explain why, share the effects of power abuse, and advise on how to stop it.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

With a POS system installed on your phone or tablet, you can accept payments on the job, send digital receipts, and accurately record payment details.

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Discover how to build a customized Microsoft document management system for your business with the workflows, security and integrations you want.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Investing in digital real estate, like web domains and Metaverse land, is equal parts lucrative and risky. Learn how to invest wisely in this guide.

Learn strategies and techniques for hiring employees as you build up a staff for your small business.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.