Buying Guides

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Brilliant is a cloud-based POS system with excellent employee management features. Learn how Brilliant can track wages, hours, payroll and schedules.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

See the pros and cons of hiring freelance web developers versus having them on staff and find out how to decide which is best for your business.

Your business credit score is related to but separate from your personal credit score. Learn what a business credit score is and why it matters.

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Find out what training repayment agreement provisions (TRAPs) are, whether they're legal and their advantages for employers.

A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.

Online and in-person sales each have advantages and disadvantages. Learn how to recognize their values and maximize both strategies to meet customer needs.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

The author of Say It Well breaks down the art of persuasion for business leaders.

An interview with the author of Get Pay Right: How to Achieve Pay Equity That Works

RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.

Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on smartphone apps.

A business phone system can enhance business communications and improve productivity. Learn how to choose the best business phone system for your needs.

There are three primary types of business telephone systems: KSU, PBX and VoIP. Learn about each option and decide which one is best for your business.

Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.

There are a lot of mobile point-of-sale apps out there. How do you choose the best mobile POS for your business?

A VoIP number is a dedicated phone number assigned to a user and not tied to a physical line. Learn how VoIP numbers work and how to get one.

A phone isn’t always necessary to do business these days. There are a number of options if you don’t need a traditional system.

Here's how you can navigate a crisis successfully and stay in business.

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.