Buying Guides

If you need additional help but can’t afford to hire a full-time employee, working with a freelancer is a good option. Here’s how to negotiate fairly.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

While working remotely may sound enticing, these positions require employees to have these skill sets in order to be productive.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Here is a list of things to consider before deciding whether to purchase or lease your new office space, including pros and cons of both options.

The heat and the sun aren't the only reasons Texas is a hot state. Check out why Texas is a fantastic state to start a business.

Chargebacks are issued by card issuers or banks at the request of customers. Learn what a chargeback is, how much it costs, and how you can prevent them.

Learn how your business can benefit from digital asset management, which will boost productivity, improve collaboration, and save time and money.

With built-in technology such as tracking tools, sensors and more, smart helmets can improve your construction team's safety, productivity and efficiency.

Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.

Businesses base decisions on their current and future data. To steer a company in the right direction, leaders should maintain data integrity.

Submitting a trademark is a way to protect your intellectual property. Learn how to submit a trademark properly, how it differs from a copyright, and more.

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Partnerships use schedule K-1 tax forms to avoid tax penalties by distinguishing business income and personal income.

In the workplace, you want to create a culture that supports collaboration and encourages retention. Use these tips to cultivate a more productive company.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

With the right synergy, it’ll be “Showtime” at your business.

Flextime can be a huge advantage for your employees and your business. Find out how to boost company morale by offering flexible schedules.

Learn which types of employee compensation packages are best for your team.

Use our glossary to find out the definitions of words commonly used in the world of HR and see the buzzwords entering the human resources lexicon.

A negative workplace culture leads to turnover and low productivity. Learn tips for overcoming workplace obstacles and changing your workplace culture.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.

Learn why it makes fiscal sense for your company to have a dedicated business savings account.

If you're preparing to hire new employees, consider which roles require a full-time employee and which jobs might be best filled as part-time positions.

The charity you select should not only align with your company values but also be a good fit for your customers, employees and the community you serve.