Buying Guides

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

Effective recruiting strategies can improve your workforce and save you money. Learn what the recruitment process is and how to conduct it.

Find the right IT partner and your SMB can take advantage of all current and future business technology, improving service, profit and productivity.

If customers can't trust you with their data, it will hurt your bottom line. Find out what you need to do to secure your business’s data.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

North American Bancard is a credit card processor with quick setup that serves high-risk businesses. Learn about its fast approval process and features.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

This guide includes tips on how to drive sales over the phone.

Some restaurants have started accepting Bitcoin as payment. Learn the pros and cons of accepting Bitcoin in restaurants and how to get started.

Failure is inevitable as an entrepreneur, so it’s important to develop a healthy attitude about it. Here are four lessons you can learn from failing.

Real-time monitoring is essential for every business. Learn how monitoring your network can improve your overall security, performance and productivity.

The internet has reduced the need for wholesalers that act as middlemen in the sales process. Learn the pros and cons of direct-to-consumer transactions.

The lean startup technique is a three-step approach designed to help companies improve their decision-making in order to reach a broader market.

The manufacturing industry is changing as next-generation VR and AR become readily available.

A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

Find out the advantages and disadvantages of anonymous feedback and how to get it from your employees.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Paperless office solutions reduce clutter, improve organization and streamline reporting. Here's how to create a paperless office.

After the pandemic created a remote work shift, working from home became common. Learn how remote work can save a company money and bring other benefits.

Working from home requires preparation and a new approach. Learn how to transition to remote work if you're working for a company or starting your own business.

The government and nonprofits provide funds for felons who want to start a business. Here is a list of options, from grants to crowdfunding to loans.

A PPO healthcare plan has its pros and cons. Learn more about what those are when deciding if it is right for your employees.

When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.

If you have a strong plan in place, it'll take more than a natural disaster like COVID-19 to sink your company.

Severance pay is sometimes paid out to an employee when they are terminated. Check out these free severance agreement templates and letters.