Buying Guides

Businesses need a business phone system that's fast, reliable and up to date. Learn how and when to upgrade and the best business phone systems to consider.

RingCentral and Dialpad are robust, scalable business phone systems. Compare their features and pricing to determine the best one for your small business.

RingCentral and 8x8 are robust business phone systems. Learn how their features and pricing compare so you can choose the best option for your business.

Should you choose Nextiva or 8x8 for your business phone system? Nextiva is user-friendly, but 8x8 offers global workforce support. Learn how they compare.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Entrepreneurs and business owners can learn some valuable lessons from the lyrics of hit songs by Beyoncé, Frank Sinatra and more.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Learn how to develop a cybersecurity plan that prevents or stops cyberattacks before they harm your business.

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

A stellar design isn't merely focused on how pretty the interface looks.

Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.

Employers may run background checks on candidates. If you're wondering what a background check can reveal about you, run a personal background check.

While cross-cultural teams offer challenges, such workplace diversity can offer opportunities for innovation, creativity and other assets.

Legal support services aid small businesses with keeping their assets protected. Here is how to find qualified law support services for your company.

Staying connected with your team is especially important in remote and hybrid settings. Here are 11 mobile apps that can help.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Employers often ask for job references before making a hiring decision. Here are tips on choosing the right people so you get that position.

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

Small and midsize businesses can benefit from migrating to the cloud. Learn cloud service types and the pros and cons of moving operations to the cloud

Gap insurance is supplemental health coverage paired with a high-deductible major medical plan. The goal is to help employees cover out-of-pocket expenses.