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Latest: Advice, Tips and Resources

Article
Best Freelancer Websites for Finding Developers
By Mark Fairlie | August 23, 2024

Finding good help can be hard these days, especially in the development and engineering world. These sites can help you hire a freelance developer.

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Article
Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | August 23, 2024

What is big data, and how can you use it to increase your business's success?

Article
17 Things to Look for When Hiring Freelancers
By Miranda Fraraccio | August 23, 2024

Hiring the right freelancer for your company can be challenging. Learn how to evaluate freelancers' skills, experience and reliability before hiring them.

Article
Business Insurance Guide
By David Gargaro | August 23, 2024

This guide to business insurance can help you understand the policies available to your small business and determine which policies are right for you.

Article
Finding Talented Freelancers: 12 Websites Worth Searching
By Jennifer Dublino | August 23, 2024

Freelance workers help your company expand your team while keeping overhead to a minimum. Learn about 12 websites where you can find talented freelancers.

Article
Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | August 23, 2024

Are you considering hiring a social media manager for your business? Find out what to look for, where to find one and how much you should pay.

Article
The Shocking Truth: Why Every Company Is a Technology Company
By Kimberlee Leonard | August 22, 2024

Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.

Business owner working on a laptop
Article
Starting a Business From Home: The Ultimate Checklist
By Julie Thompson | August 22, 2024

Starting a business requires an organized approach to administrative, legal and practical tasks. Follow this checklist to start a business from home.

happy business team at a conference table
Article
5 Warning Signs You Need to Outsource Your HR
By Skye Schooley | August 22, 2024

Should you outsource your company's HR functions? Here are five signs that outsourcing HR may be your best strategy.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 22, 2024

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
Should You Pick the Cheapest Payroll Service?
By Sean Peek | August 22, 2024

QuickBooks, Rippling, Gusto and Zenefits are among the cheapest payroll services that also boast a range of features for small businesses.

We're Gonna Need Cake book cover
Article
Why Real Authenticity (Not the LinkedIn Version) Is “Messy” [Full Q&A]
By Antonio Ferme | August 22, 2024

Our interview with leadership coach and author Valerie Garcia

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | August 22, 2024

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | August 21, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Sean Peek | August 21, 2024

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

online customer
Article
How to Set a Price for Your Service
By Jennifer Dublino | August 20, 2024

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

Article
What Sole Proprietors Need to Know About Business Licenses
By Jennifer Dublino | August 19, 2024

Sole proprietors must abide by laws and regulations about business licenses and other matters. Learn about municipal rules for sole proprietorships.

Article
11 Scams That Prey on Small Businesses
By Jennifer Dublino | August 19, 2024

Scammers often target small and midsize businesses. Beware of these 10 business-related scams, and learn how to avoid cybercriminals and hackers.

Article
Domestic Partner Benefits in the Era of Marriage Equality
By Skye Schooley | August 16, 2024

Though same-sex marriage is legal, domestic partner benefit laws vary. Learn the pros and cons of extending benefits to your employees' domestic partners.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
Email Marketing Best Practices and Predictions for 2025
By Jennifer Dublino | August 16, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
The Pros and Cons of Flexible Benefits
By Skye Schooley | August 16, 2024

Understand the pros and cons of flexible benefits so you can determine if they are right for your business.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | August 16, 2024

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Article
4 Questions for a Successful HRIS Audit
By Chad Brooks | August 16, 2024

Find out what a human resources information system is, the different types of HRIS and the questions to ask when evaluating a system.

Smart Rivals book cover
Article
Smart Rivals: How to Compete Against Tech Giants [Full Q&A]
By Tina Nazerian | August 16, 2024

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

Article
4 Human Resources Decisions That Affect Your Company
By Skye Schooley | August 15, 2024

HR support is an essential element of company success. Learn how human resources decisions can impact your business.

Article
Why Do Small Businesses Need a Registered Agent?
By Deborah Sweeney | August 15, 2024

Finding a registered agent is part of starting a business. Learn what a registered agent is and why your small business needs one.

Article
You Can Do It: How to Start a Business Without a Loan
By Donna Fuscaldo | August 15, 2024

Debt isn't the only way! Here are alternatives to getting a loan in order to start your business.

Article
Soft Skills to Consider for Improved Employee Return on Investment
By Julie Thompson | August 15, 2024

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on investment if they do.