Buying Guides
Latest: Advice, Tips and Resources
Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
Article
What Is a Certified Financial Statement? (And How to Get One)
By Skye Schooley | January 27, 2026
Learn what certified financial statements are, when you need them, and how to obtain them. Includes costs, timelines and a complete prep checklist.
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Small Business Tax Credits: Your Complete Guide to Reducing Your Tax Bill Dollar-for-Dollar
By Adam Uzialko | January 27, 2026
These tax credits can reduce your small business’s tax burden, saving you money and helping your business grow.
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What is the Pomodoro Technique? A Time Management Method for Business Productivity
By Skye Schooley | January 27, 2026
Learn how to implement the Pomodoro Technique in your small business. These 25-minute focus blocks prevent burnout and boost productivity.
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Best Productivity Methods to Transform Your Small Business Operations
By Skye Schooley | January 27, 2026
Top productivity methods include the Pomodoro Technique’s “sprints”, Getting Things Done by David Allen, the Eisenhower Matrix and Personal Kanban boards.
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360 Feedback: A Complete Guide to Multi-Source Performance Development
By Skye Schooley | January 27, 2026
Learn what 360 degree feedback is and how to implement it effectively in small businesses. Complete guide with examples, templates, and best practices.
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360 Feedback Tools
By Skye Schooley | January 27, 2026
Compare the best 360 feedback tools for SMBs. Get pricing, features, and a 30-day rollout plan to launch your first multi-rater feedback cycle.
Article
Sales Methodologies
By Skye Schooley | January 27, 2026
Learn which sales methodologies work best for small businesses. Compare SPIN, Challenger, MEDDIC & more, plus get a 30-day rollout plan to drive results.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.
Article
Open a Business Bank Account Without an EIN
By Skye Schooley | January 27, 2026
Can you open a business account without an EIN? Yes! Learn which business types qualify, required documents, and when getting an EIN may be smart.
Article
How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Email and SMS marketing complement each other well. Here’s how to use both for your small business.
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The Small Business Owner’s Guide to Tax Season Readiness
By Adam Uzialko | January 27, 2026
This guide covers how to prepare your small business for tax season, including organizing records, working with tax pros, and introducing automation.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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10 Successful Businesses You Didn’t Know Were Run By Women
By Jennifer Dublino | January 27, 2026
Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | January 27, 2026
Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.
Article
5 Best Construction Estimating Tools
By Eduardo Vasconcellos | January 27, 2026
Accurate estimates are key to your construction business's success. Learn about the top five construction estimating software tools.
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5 Ways an Ergonomically Designed Workstation Can Improve Your Productivity
By Julie Thompson | January 27, 2026
Learn how workplace ergonomics can increase productivity and employee happiness.
Article
What Is a Computerized Filing System?
By Sean Peek | January 27, 2026
A computerized filing system makes organizing your files easy. Here's how to implement one in your business.
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Traditional vs. Roth IRAs: What SMB Owners Must Know
By Max Freedman | January 27, 2026
SMB owners are responsible for their own nest eggs. Which retirement account should they choose? Compare the pros and cons of traditional and Roth IRAs.
Article
Complete Guide to Winning Customers Over The Phone
By Max Freedman | January 27, 2026
Master outbound sales with confident tone, active listening, objection handling, smile while talking, proper breathing techniques, and CRM integrations.
Article
Document Tracking Services 101
By Kiely Kuligowski | January 27, 2026
A document tracking system automates the process of accessing, searching and editing documents and enables you to control who views or edits a document.
Article
Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 26, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
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6 Steps to Improve Your Organization’s Performance
By Jennifer Dublino | January 26, 2026
Continuous improvement is crucial for businesses. Learn the types of organizational improvements and 6 strategies for improving organizational performance.
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Company Culture Metrics: What You Need to Be Tracking and Why
By Miranda Fraraccio | January 26, 2026
Here are some important measures of performance in the office and components of company culture that you need to be tracking.
Article
How to Rebrand Your Business
By Stella Morrison | January 26, 2026
Rebranding is meant to change public perception of your organization. Here is how to make the process a success.
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Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | January 26, 2026
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
Article
How Virtual Reality Is Changing Construction
By Danielle Fallon-O’Leary | January 26, 2026
The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering the field.
Article
What to Do if ICE Serves Your Business With a Form I-9 Audit
By Julie Thompson | January 26, 2026
If ICE serves your business with Form I-9, being prepared is essential. Here’s what you need to do to save money and time.
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Pets Go to Work: How to Create a Pet Policy for Your Office
By Julie Thompson | January 26, 2026
Pets in the workplace may boost productivity and motivation. Create a pet policy that accommodates pet owners and alleviates other employees' concerns.