Buying Guides

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Discover the 11 ways that CRM software makes customers stay with you longer, turn more inquiries into orders and help sales and marketing work together.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create an automated workflow.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

As you expand the types of payment options available at your business, here are the pros and cons of two popular ways for customers to pay.

PayPal is a popular payment facilitator. However, several alternatives may be better suited to your business. Learn about the best PayPal alternatives.

Photoshop remains supreme among editing software for photos, graphics and videos. Here's how and why to use Photoshop for your business.

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Business insurance is critical – and complex. Learn how to vet a reputable broker who can help you decide which risks to insure against and for how much.

Even with a reduction in workplace paper usage, office copiers are an essential operational tool. Learn the features and costs of top copiers.

Does your business idea seem ridiculous on the surface? Take inspiration from these 10 businesses that found success despite starting with a "bad" idea.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Check out our list of the top 10 cars for CEOs and what these cars say about your personality.

Find out what resume fraud is, how it may impact your small business, and how to spot it.

Generation Z is flooding the workplace. Here is how you can prepare to meet the needs of this demographic and their unique perspective.

Workplace wellness is a crucial aspect of modern employment. Learn how to encourage fitness in the office and gain health, productivity and morale boosts.

The COVID-19 pandemic was stressful for many. Learn about stress in the workplace today and how to deal with its lingering effects and accompanying anxiety.

Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.

Check out our list of inspiring entrepreneurs under 40 who have paved the way for themselves and many others with successful businesses.

Want to send a professional invoice via PayPal? Follow this guide to learn how.

Learn self-care strategies and techniques that can increase your productivity and happiness at work.

Learn how technology is changing and how adapting to it can help your marketing.

Most entrepreneurs turn to small business loans when seeking startup cash, but there are other ways to raise working capital for a store. Learn more here.