Buying Guides

This guide to filing payroll taxes can help any business with employees manage their payroll and meet their tax obligations.

Merit increases can help boost productivity and retain valuable employees, but you need to know the benefits and pitfalls of the policy.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

While FreshBooks is popular accounting software, others might work better for your company. Learn about some alternatives.

Many small business loans require the business owner to sign a personal guarantee. Learn about the risks of personally guaranteeing a loan.

Tail insurance is a policy endorsement that lets you file a claim after a policy's term ends. Learn how tail coverage can protect your business.

While standard business insurance policies protect your business, when extra coverage is needed, you'll obtain a rider. Learn how riders work.

If your company is considered too risky by traditional lenders, a high-risk business loan might offer financing options.

A 7702 plan, also called a Section 7702 plan, is a privately issued stand-alone life insurance policy. Learn how it differs from typical retirement plans.

If you have an Android phone, an Android credit card payment app can help you accept mobile payments. Find the best credit card payment apps for Android.

Learn how to accept credit card payments from your smartphone or tablet.

Learn how the accounts receivable process works and how accounting software can streamline your business’s ability to track and collect money owed.

Accepting credit cards over the phone can help boost customer convenience and satisfaction. Learn methods for taking credit card payments over the phone.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Here are the best tools for conducting market research.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

A dependent care flexible spending account (FSA) helps employees with child care and reduces tax liability. Learn if you should offer a dependent care FSA.

No matter what type of taxes you need help preparing, it's crucial to choose the right business tax consultant – and one whose prices fit into your budget.

IRS audits are stressful and costly. Learn best practices and tips that will reduce your chances of getting audited by the IRS and help you stay compliant.