Buying Guides

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

A dependent care flexible spending account (FSA) helps employees with child care and reduces tax liability. Learn if you should offer a dependent care FSA.

No matter what type of taxes you need help preparing, it's crucial to choose the right business tax consultant – and one whose prices fit into your budget.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

With the tax savings it offers, a Section 125 plan can be a nice addition to a benefits package. Here are the pros and cons of these plans.

From tracking inventory to running promotions, restaurant POS systems bring numerous benefits. Learn about the top features of restaurant POS systems.

Price is a key factor for many businesses when evaluating POS systems. Here’s what you might pay for a POS system and some good options to consider.

Want to improve cash flow or look good in the eyes of the bank or investors? Here's how to strengthen your balance sheet.

The triple bottom line uses a sustainability-based accounting method that prioritizes people, profit and planet. Here's how businesses utilize it.

Guideline provides small businesses with affordable, fully bundled 401(k) plans, and you can choose from traditional, Roth and safe harbor varieties. The company is a fiduciary and does the heavy...

Paychex is a top choice for those who want to manage all their HR needs on one platform. It offers several employee retirement plans, dedicated support, and integrations with payroll and other HR...

ADP Retirement Services offers Roth 401(k), safe harbor 401(k), SIMPLE IRA and SEP IRA plans to businesses of all sizes. It integrates with the company's popular payroll service and offers plan...

hareBuilder keeps investment fees low, which encourages more employees to participate in the plan. But small businesses don't give up quality for price with this company; ShareBuilder makes it easy...

Discover how your small business can overcome the many challenges associated with hiring.

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Learn the pros and cons of using a PEO.

When considering accepting a business loan, it's important to develop a repayment plan. Learn about the calculation formula, amortization and more.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Credit card testing fraud, driven by bots, is costly and damaging to SMBs and credit cardholders. Learn how to protect your business and customers.

Managers plan and carry out organizational activities, but their role demands leadership. Here are five ways managers can become great leaders.

This guide explains how to block and filter websites to restrict employee access to certain content on the company network.

CEO and DEI expert also addresses culture-war backlash.

Before you sell equity, make sure the capital is well worth it. Here's how to spot a good investment deal.

You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.

You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.

The future of construction looks good, especially for those in home, commercial or infrastructure. Here are six tips for success within the industry.

From simple mobile payment processors to robust systems for larger enterprises, there are several POS options for businesses.