Buying Guides

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

GAAP refers to a set of rules and standards used for financial reporting in the U.S. Learn how GAAP principles work and what they mean for your business.

While FreshBooks is popular accounting software, others might work better for your company. Learn about some alternatives.

Many small business loans require the business owner to sign a personal guarantee. Learn about the risks of personally guaranteeing a loan.

If your company is considered too risky by traditional lenders, a high-risk business loan might offer financing options.

Learn how the accounts receivable process works and how accounting software can streamline your business’s ability to track and collect money owed.

Accepting credit cards over the phone can help boost customer convenience and satisfaction. Learn methods for taking credit card payments over the phone.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

With the tax savings it offers, a Section 125 plan can be a nice addition to a benefits package. Here are the pros and cons of these plans.

From tracking inventory to running promotions, restaurant POS systems bring numerous benefits. Learn about the top features of restaurant POS systems.

Price is a key factor for many businesses when evaluating POS systems. Here’s what you might pay for a POS system and some good options to consider.

Want to improve cash flow or look good in the eyes of the bank or investors? Here's how to strengthen your balance sheet.

ADP Retirement Services offers Roth 401(k), safe harbor 401(k), SIMPLE IRA and SEP IRA plans to businesses of all sizes. It integrates with the company's popular payroll service and offers plan...

hareBuilder keeps investment fees low, which encourages more employees to participate in the plan. But small businesses don't give up quality for price with this company; ShareBuilder makes it easy...

When considering accepting a business loan, it's important to develop a repayment plan. Learn about the calculation formula, amortization and more.

This guide explains how to block and filter websites to restrict employee access to certain content on the company network.

CEO and DEI expert also addresses culture-war backlash.

Before you sell equity, make sure the capital is well worth it. Here's how to spot a good investment deal.

You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.

The future of construction looks good, especially for those in home, commercial or infrastructure. Here are six tips for success within the industry.

From simple mobile payment processors to robust systems for larger enterprises, there are several POS options for businesses.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.