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Buying Guides

Latest: Advice, Tips and Resources

Article
Why Speaking in Jargon Doesn’t Make You Look Smarter
By Mark Fairlie | February 06, 2025

Technical jargon has its time and place, but studies show employees are turned off by office jargon. Learn the dos and don'ts of using business buzzwords.

person ordering at a coffee shop
Article
Drip, Drip, Drip: Lessons From the Starbucks Union Movement
By Kaytlyn Smith | February 06, 2025

Here's what business owners can learn from the growth of the unionization effort among Starbucks workers.

Article
20 Businesses You Can Start on the Cheap
By Donna Fuscaldo | February 06, 2025

You don't need a ton of cash to launch a business. Opportunities abound to become a business owner with less than $500. See business ideas and pro tips.

Conflict Resilience book cover
Article
Agree to Disagree: Conflict Resilience Authors Reveal the Power of Productive Tension
By Tina Nazerian | February 05, 2025

Our full Q&A with Bob Bordone and Dr. Joel Salinas

Article
Why Does Power Abuse Persist?
By Sean Peek | February 05, 2025

Power abuse still persists in the modern workplace. Experts explain why, share the effects of power abuse, and advise on how to stop it.

Article
What Is Fiber-Optic Internet for Business?
By Mark Fairlie | February 05, 2025

This guide explains fiber-optic internet, how businesses can use it and the average cost. Find out if your business needs fiber-optic internet.

person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Review
AdvancedMD Medical Billing Service Review and Pricing
By Leah Zitter | February 05, 2025

See why AdvancedMD might be the right medical billing service for your business.

Article
What Is Claims-Made vs. Occurrence?
By Sean Peek | February 05, 2025

When insuring a business, you'll find two coverage types: claims-made and occurrence. Learn the differences to choose the right business coverage.

Article
Employee Expense Reimbursement Guide
By Jennifer Dublino | February 04, 2025

Learn how to implement an employee expense reimbursement plan that clearly communicates protocols, navigates tax rules and keeps costs in check.

Review
AdvancedMD EHR Software Review and Pricing
By Leah Zitter | February 04, 2025

Learn why AdvancedMD may be the software solution for your business.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 04, 2025

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025

Our full Q&A with LinkedIn influencer Craig Davis

puppy jumping over a hurdle
Article
Ruff and Tumble: How Zoom Room’s CEO Created a Planet Fitness for Dogs
By Tess Barker | February 04, 2025

Our full Q&A with Mark Van Wye

Article
What Is General Ledger Accounting?
By Jamie Johnson | February 04, 2025

Maintaining a general ledger helps you gauge a business's financial health and avoid accounting mistakes. Learn what a general ledger is and how it works.

Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | February 04, 2025

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Article
Overhead Cost and How to Calculate It
By Dock David Treece | February 04, 2025

Overhead costs are expenses tied to things other than the production of goods or services. Here's how to calculate overhead.

Article
Leadership Tips for Managing a (New) Remote Team
By Kiely Kuligowski | February 03, 2025

If you're suddenly managing your team remotely, these tips can help you communicate effectively and keep the company running smoothly.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | February 03, 2025

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | February 03, 2025

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Article
15 Books Guaranteed to Make You More Intelligent
By Adam Uzialko | February 03, 2025

Looking to improve your business skills – or even your overall intelligence? Check out these 12 books to help you navigate business and life.

Meeting in a conference room
Article
5 Feminine Traits That Make Leaders Great
By Julie Thompson | January 31, 2025

Women bring many soft skills to their leadership style. Learn how humility, empathy, resilience, persuasiveness and spirit can lead to business success.

EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | January 31, 2025

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Article
Tips to Create an Ethical Business Culture
By Justin O. Walker | January 31, 2025

Today's companies can live and die by their workplace culture. Ensure your organization practices strong values and ethics with these tips.

woman using a laptop
Article
12 Ways to Use Slack to Be More Productive
By Mark Fairlie | January 31, 2025

Learn how to boost your productivity on Slack and get the most out of this workplace communication tool by using features such as huddles, reminders and deadlines.

Business owner working on a laptop
Article
What Is CTR in Email?
By Amanda Hoffman | January 30, 2025

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | January 30, 2025

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

marketing meeting
Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | January 30, 2025

Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Article
What Are Merchant Cash Advances and Working Capital Loans?
By Max Freedman | January 30, 2025

Merchant cash advances and working capital loans are financing tools for business owners who need fast cash. Learn how they differ and their pros and cons.