Through 2032, the worldwide medical billing outsourcing market is expected to grow at a compound annual growth rate (CAGR) of 12.3 percent, according to DataHorizzon Research. This reflects an increasing tendency for solo practitioners and small medical practices to outsource their medical billing as a way to reduce their overhead and eliminate labor-intensive, in-house billing operations. In fact, DataHorizzon Research also found that the medical billing service industry is projected to reach a market value of $40.1 billion by 2032. In short: In 2024, a growing number of medical practices are expected to outsource their medical billing to third-party services.
As technology improves, so do medical billing services’ offerings. Automation has been a key driver of growth in recent years, streamlining not only in-house medical billing operations, but also the way practices work with third-party RCM providers. It offers new opportunities for medical billers to quickly and easily scrub claims and submit them through clearinghouses to payers.
For example, practices and medical billing services often automate the creation of superbills. They may also automate the processes through which they verify that a superbill’s coding is accurate and billable. Claims transmission and patient statement generation may also be automated.
Additionally, Outbound AI has recently introduced generative AI technology to lessen billing staff administrative tasks. Through this technology, which includes ChatGPT, staff can more easily manage denials, process EOBs, and verify eligibility and benefits.
New technological developments also raise questions about data security, which may be a prominent concern given the Arietis Health data breach announced in October 2023. This breach resulted in patient data such as medical information and Social Security numbers being sold on the dark web. Another breach — this one a suspected ransomware attack against UnitedHealth Group unit Change Healthcare in February 2024 — may increase the focus on cybersecurity. Expect your medical billing service to fortify its digital security in tandem – and encourage you to do the same.
Additionally, medical billing quality may rank next to security in importance. That’s because a December 2023 study found that 62 percent of U.S. hospitals failed to meet at least one of three key medical billing standards: timely itemized patient statements, hospital legal action on unpaid patient bills and patient access to qualified billing representatives. Expect medical billing services to prioritize all these measures for hospitals and smaller health systems alike in 2024.
Modern medical billing software and services also allow healthcare organizations to personalize the patient experience in how they deliver statements and capture payments. Many services have begun implementing payment plans and other useful features to improve the patient experience. Expect more RCM providers to follow suit and double down on the trend of personalizing billing on a patient-by-patient basis.
Medical billing teams may also be expected to prioritize transparency throughout 2024 in response to both consumer and legislative concerns. For example, in Texas, Gov. Greg Abbott recently signed a bill mandating that hospitals not send patients to collections without first providing clear, itemized invoices.
Additionally, one consumer filed a complaint to Colorado’s Division of Insurance regarding a medical billing error that could affect tens of thousands of people. National news outlets have reported on this story, suggesting that transparency in medical billing will be of paramount concern nationwide in 2024.
In Minnesota, the Attorney General’s office has been holding public listening sessions about medical billing. These sessions are occurring as part of an investigation into the medical billing procedures of the health systems Allina Health and Mayo Clinic. This investigation suggests that medical practices and their billing teams must prioritize a positive, transparent patient experience in 2024.
Similarly, the No Surprises Act – implemented in 2022 to safeguard patients from unexpected medical bills – came under scrutiny in 2023. Namely, when a federal district court invalidated part of the law, the American Medical Association voiced its support for this decision. However, in July 2023, federal executive agencies requested that the court reverse its ruling. The AMA has since filed an amicus brief with the 5th U.S. Circuit Court of Appeals, requesting the original decision be upheld.
By the end of November 2023, close to 30 public companies had deemed the No Surprises Act a risk. The law’s exact provisions may thus shift over the course of 2024, and medical billing requirements may change in tandem.
Given the contents of the Biden administration’s February 2024 progress report, changes to the No Surprises Act should be all but expected. According to this report, in over 80 percent of court-mandated, Act-related decisions, insurers paid more money to out-of-network providers than the equivalent costs for in-network providers. Additionally, the three federal agencies that jointly oversee the Act’s enforcement are spending more time doing so than planned. These findings may necessitate changes to the Act and its enforcement.
Medical billing services should also be ready to accommodate potential changes to Medicare. For example, the U.S. Centers for Medicare and Medicaid Services (CMS) expanded Medicare dental coverage in 2023, continuing into 2024. This expansion mandates that Medicare Parts A and B cover dental services key to patient treatment and disease outcomes. It also covers a broader set of circumstances, such as treatment to eliminate infections before organ transplants and some cardiac procedures. Billing services must adapt to such coverage shifts to be effective.