Choosing the right merchant service provider is an important decision for a small business. Here’s a step-by-step guide to help you make the best choice:
1. Assess your business needs
Before you dive in, make sure you have key metrics for your business on hand. Determine your transaction volume and average ticket size. Identify the types of payment methods you want to accept (credit cards, debit cards, mobile payments), and make sure that your current POS system is compatible with the merchant account providers on your research list.
Some providers also specialize in servicing certain industries. “Look for a partner familiar with the unique regulatory, compliance, and operational challenges of your sector,” said Nicole Carroll, the chief growth officer at Paysafe. “Seasoned providers often have pre-built solutions designed to address common issues, such as improving transaction success rates or enhancing fraud protection.”
2. Research and compare providers
Look for providers that offer the features and payment methods that you need for your business. Understand the pricing models (interchange-plus, tiered, flat-rate) and make sure you know exactly how much the merchant account service will cost you. Consider additional features like fraud prevention, chargeback management, and reporting tools. Ensure the provider is PCI DSS compliant to protect customer data, and inquire about their fraud prevention measures.
Scalability is also a crucial factor, according to Carroll. “Look for providers that offer automated payment systems, particularly for subscription models or recurring billing,” she said.
Scott Dylan, founder of NexaTech Ventures, also advises that businesses consider integration with existing systems, which becomes more important as your business scales up.
“When we acquired a high-end furniture company, we ensured our MSA seamlessly integrated with the existing software,” Dylan said. “The time saved on manual entry alone was invaluable.”
3. Evaluate customer support
Assess the provider’s reputation for customer service. Look for 24/7 support options and timely response times. It’s also a good idea to check out user-generated feedback on review sites such as Trustpilot.
“Your provider should understand your long-term vision and be able to support your growth,” added Carroll. “This means going beyond transaction processing to offer insights that enhance customer experience and help you innovate.”
Dylan seconded the importance of customer service.
“A case in point was a travel agency we revitalized, which experienced frequent downtime with its previous [merchant service account]” he said. “Switching to a provider that guaranteed 24/7 support was a game-changer.”
4. Test the software platform
User-friendliness and a shallow learning curve are important when you sign up for business services. Make sure that you avail yourself of any free trials, which allow you to test out the merchant service provider’s software interface. Other companies offer demos that give you a feel for how the software works.
5. Negotiate terms
Some aspects of the merchant account service fee are negotiable. Don’t hesitate to ask for a better deal on fees and contract terms. Be clear about your business needs and expectations, and obtain quotes from multiple providers.
“When we launched a chain of co-working spaces, we encountered confusing fee structures – something we could ill afford during our start-up phase,” said Dylan. “It’s essential to push for a breakdown of every cost involved: setup fees, monthly fees, transaction fees, and PCI compliance charges.”