Ooma is our top choice for small businesses because of its straightforward pricing, preconfigured IP phones and non-technical user interface. We pointed out in our Ooma review that business owners can quickly set up custom greetings and company hours for the virtual receptionist using Ooma’s drop-down menus. No professional phone administrator is needed. Whereas RingCentral puts fax capabilities on its Advanced plan, Ooma includes it with all subscriptions.
Ooma is also a great solution for companies still using some analog devices, because you can plug an adapter into your overhead paging system or fax machine to continue using them. Yet Ooma has over 100 modern communications features with every plan. We liked that Ooma provides on-hold and call transfer music, or you can upload your own. The iOS and Android mobile apps allow call flip, transfer and simultaneous ring.
We were particularly impressed with Ooma’s AI tools. Pro Plus includes AI Transcriptions, which turns recorded calls into searchable transcripts and summaries, as well as AI Insights for analyzing call topics, trends and customer sentiment. Businesses can also add Ooma’s AI Answering Service to any plan. It answers missed calls, responds to common questions, collects caller information and provides a recording, transcript and summary for follow-up. For businesses that want more extensive automation, the AI Receptionist can answer calls 24/7, route callers and schedule appointments.
Like other multi-line systems, Ooma’s higher tiers include video meetings and call queues. For Pro plan users, we found the scheduled text messaging options, text templates and website widget most helpful to small teams managing multiple communication channels. Ooma also has Enterprise plans with advanced features, such as an interactive voice response (IVR) system and skills-based routing.

Ooma Office lets businesses manage multiple extensions and direct numbers from a central directory, with a virtual receptionist to help route incoming calls. Source: Ooma