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Latest: Advice, Tips and Resources

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Article
Nextiva vs. 8×8: Business Phone System Comparison
By Jessica Elliott | September 27, 2024

Should you choose Nextiva or 8x8 for your business phone system? Nextiva is user-friendly, but 8x8 offers global workforce support. Learn how they compare.

Article
5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | September 27, 2024

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

marketing meeting
Article
Striking a Chord: The Hidden Business Lessons in These Hit Songs
By Mike Berner | September 26, 2024

Entrepreneurs and business owners can learn some valuable lessons from the lyrics of hit songs by Beyoncé, Frank Sinatra and more.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | September 26, 2024

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Article
10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | September 26, 2024

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

marijuana leaves
Article
Up in Smoke: Should Businesses Still Drug Test for Marijuana?
By Skye Schooley | September 26, 2024

Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.

Article
How to Boost Customer Retention
By Jennifer Dublino | September 26, 2024

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

IT specialist at a server
Article
A Cybersecurity Plan for Small Business Owners
By Mark Fairlie | September 26, 2024

Learn how to develop a cybersecurity plan that prevents or stops cyberattacks before they harm your business.

Article
Don’t Go It Alone: The Case for Hiring a Marketing Expert
By Jennifer Dublino | September 26, 2024

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Best Pick
5 Best Restaurant POS Systems in 2024
By Quinn Springett | September 26, 2024

Our recommendations for the best restaurant POS systems, such as TouchBistro and Toast, feature high-quality tools for food and beverage businesses.

Article
5 Ways to Reduce Your Business’s Carbon Footprint
By Michael Wood | September 25, 2024

Find out what a carbon footprint is, how to reduce your company's environmental impact and why it matters.

Article
Choosing the Best Pricing Model for Your Business: License vs. Subscription
By Jamie Johnson | September 25, 2024

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 25, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Important Things to Do After Your Trademark Is Registered
By Julie Thompson | September 25, 2024

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | September 24, 2024

A stellar design isn't merely focused on how pretty the interface looks.

Article
How to Apply for a Copyright Online
By Julianna Lopez | September 24, 2024

Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.

Article
Background Checks: Can You DIY?
By Skye Schooley | September 24, 2024

Employers may run background checks on candidates. If you're wondering what a background check can reveal about you, run a personal background check.

business meeting around a table
Article
From Conflict to Cooperation: Building Stronger Cross Cultural Teams
By Julie Thompson | September 24, 2024

While cross-cultural teams offer challenges, such workplace diversity can offer opportunities for innovation, creativity and other assets.

Article
 Resources for Business Owners With Disabilities
By Julie Thompson | September 24, 2024

Learn about all the government programs and other initiatives available for business owners with disabilities.

Article
What Are Legal Support Services?
By Nicole Fallon | September 23, 2024

Legal support services aid small businesses with keeping their assets protected. Here is how to find qualified law support services for your company.

Article
11 Mobile Apps to Stay Connected With Your Team
By Danielle Fallon-O’Leary | September 23, 2024

Staying connected with your team is especially important in remote and hybrid settings. Here are 11 mobile apps that can help.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | September 23, 2024

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | September 20, 2024

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | September 20, 2024

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | September 20, 2024

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | September 19, 2024

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 19, 2024

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
How Important Are Job References?
By Skye Schooley | September 19, 2024

Employers often ask for job references before making a hiring decision. Here are tips on choosing the right people so you get that position.

Best Pick
The Best Time and Attendance Services of 2024
By Skye Schooley | September 18, 2024

Looking for the best time and attendance software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and most affordable programs.

Article
A Small Business’s Guide to the Different Types of Cloud Services
By Kristy Blackmon | September 17, 2024

Small and midsize businesses can benefit from migrating to the cloud. Learn cloud service types and the pros and cons of moving operations to the cloud