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Latest: Advice, Tips and Resources

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

person drawing logos in a sketchbook next to a color palette
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | October 30, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Square logo
Review
Square Review and Pricing
By Mike Berner | October 30, 2024

Square is a top credit card processor with no fees, low rates and pay-as-you-go terms. Learn why Square is the best credit card processor for startups.

Article
QuickBooks Desktop vs. Online: Which Should You Use?
By Mark Fairlie | October 30, 2024

Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.

Article
Goodbye 9-to-5: How to Become a Full-Time Airbnb Entrepreneur
By Mark Fairlie | October 30, 2024

Find out exactly how thousands of Americans are replacing their traditional jobs and becoming full-time Airbnb hosts – so you can do it too. You'll take control of your life, earn more than you do...

Article
Think Like a Startup, Scale Like an Enterprise: Balancing the Best of Both Worlds
By Mark Fairlie | October 30, 2024

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.

Article
A Strategy for Applying the Growth Mindset Concept to Your Business
By Jamie Johnson | October 30, 2024

The growth mindset was designed for education, but it can also be leveraged in business. Learn how to apply the growth mindset and reap the benefits.

Businesswoman on the phone
Article
Would You Make It on Shark Tank? The Importance of Scalable Business Models
By Jamie Johnson | October 30, 2024

Scalability is a crucial factor in business growth and success. Learn the components of a scalable company and how to scale your business.

Article
8 Keys to Upscaling Your Business
By Asim Rais Siddiqui | October 30, 2024

Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy. Find out the dos and don'ts here.

Businesswoman looking at a line chart on a computer screen
Article
What Is a Profit and Loss Statement?
By Jamie Johnson | October 30, 2024

A profit and loss statement summarizes a business’s revenue and expenses. Learn how to use a profit and loss statement to understand your business better.

person punching numbers on a calculator
Article
Revenue vs. Income: What’s the Difference?
By Dock David Treece | October 30, 2024

Learn how the relationship between revenue and income affects your business and its value.

Article
14 Tools to Track Key Performance Indicators for Your Business
By Lauren Kubiak | October 29, 2024

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right tools to track your business.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | October 29, 2024

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

Article
Visualizing Success: How to Set Up Effective Quarterly Goals
By Julie Thompson | October 29, 2024

Breaking goals into small, actionable initiatives allows your employees and clients to become more productive over shorter time frames.

Article
Q1 Reflections: Important Ways to Take Stock of the First Quarter
By Sean Peek | October 29, 2024

The most successful businesses set goals and review them quarterly. Find out why setting goals is important and how to evaluate your Q1 goals.

Article
12 Best Tools for Setting and Tracking Goals
By Sean Peek | October 29, 2024

Goal setting and tracking tools enable you to project achievements, record progress, and establish key performance indicators. Here are some of the best.

group of young adult friends sitting on a couch watching TV together
Article
TV Executive Ken Basin Explains Why Hollywood Imploded [Full Q&A]
By Antonio Ferme | October 29, 2024

The Business of Television author has a few ideas to rescue networks from their own bad decisions.

Review
Rippling PEO Review and Pricing
By Skye Schooley | October 29, 2024

Rippling is a full-featured HR and PEO service provider ideal for growing businesses that need scalability. Learn about Rippling's PEO tools and pricing.

Article
Boo! The Scary Reality of Employee Ghosting
By Skye Schooley | October 29, 2024

Job seekers and employees are ghosting employers more than ever. Learn how to stop this trick from happening to you.

Article
Tips for Setting Better Business Goals
By Simone Johnson | October 29, 2024

Learn how to create better business goals that can help guide your company.

Article
The Pros and Cons of Virtual Offices
By Jennifer Post | October 29, 2024

Virtual offices haven’t lost their popularity but do they have more cons than pros at this point? Here is what you need to consider.

Article
8 Tips for Building a Successful Remote Company
By Jennifer Dublino | October 25, 2024

Remote companies provide significant benefits to employers and employees. Learn tips for building a successful remote company that runs like clockwork.

Article
The 7 Biggest Challenges of Starting a Business (and How to Overcome Them)
By Jennifer Dublino | October 25, 2024

Starting a business is a difficult endeavor. Learn the biggest challenges that come with entrepreneurship and how to overcome them and find success.

Article
Committing to Eco-Friendly Packaging Practices Can Save Your Company Money
By Jennifer Dublino | October 25, 2024

Using eco-friendly packaging can cut costs, reduce waste and help your business be viewed as Earth-friendly. Learn about going green in your business.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | October 25, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
Managing Tips for a Multigenerational Workforce: From Baby Boomers to Gen Z
By Kiely Kuligowski | October 25, 2024

With 4 active generations in the workforce, managers should understand varying communication styles. Learn tips for managing a multigenerational workforce.

Article
11 Ways to Successfully Onboard Your New Hires
By Dennis O’Keefe | October 25, 2024

Onboarding will help employees learn the necessary job skills and behaviors to become productive team members as quickly as possible.

Article
Everything to Know About Farm Equipment Loans
By Donna Fuscaldo | October 25, 2024

Farm equipment is costly, and for many in the agriculture industry, it's imperative to find affordable financing. Read our guide on farm equipment loans.

Article
Why You Should Develop a Relationship With a Business Lawyer
By Mark Fairlie | October 25, 2024

Hiring the right business lawyer is crucial. It's also helpful to develop a strong relationship with them as your business grows. Here is what you need to know.

Article
Why Employees and Not IT Are Driving the New Technological Revolution
By Mark Fairlie | October 24, 2024

You trust your IT team but should you involve other employees to help build your tech stack? Yes ― it will reduce staff turnover and improve productivity.