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Latest: Advice, Tips and Resources

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | January 15, 2025

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
What Is an Accounts Payable Process?
By Jamie Johnson | January 15, 2025

An efficient accounts payable process ensures that your vendors are paid on time and reduces the likelihood of human error. Learn how to set up an AP process.

Article
How Much Does It Cost to Start an Online Business?
By Zac Johnson | January 15, 2025

While expenses to begin an online business vary, here are some common costs you can expect to see with your new venture.

Article
Salesforce vs. HubSpot Comparison
By Mark Fairlie | January 15, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and HubSpot, compare.

Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | January 15, 2025

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Article
Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | January 15, 2025

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 14, 2025

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

person opening a paycheck
Article
What Is a Discretionary Bonus?
By David Gargaro | January 14, 2025

A nuanced understanding is crucial when offering compensation beyond employees' agreed-upon salary or wages.

Article
What Are Email Open Rates?
By Jennifer Post | January 14, 2025

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Article
Remote PC Access — Is It Safe?
By Mark Fairlie | January 14, 2025

Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.

Article
Management Theory of Frederick Herzberg
By Max Freedman | January 14, 2025

Learn how businesses can use Herzberg's motivation theory, also known as the two-factor theory, to better manage their employees.

Accountant using a calculator
Article
FreshBooks vs. Xero Comparison
By Tom Anziano | January 14, 2025

FreshBooks and Xero are two top accounting software programs for small businesses. Here’s how they compare.

person opening a paycheck
Article
Don’t Want to Cut Employees? Try Cutting Salaries
By Skye Schooley | January 14, 2025

If you need to cut business expenses, an alternative to layoffs is salary reductions. Here are the laws and guidelines to follow when cutting employee pay.

Article
The Management Theory of Elton Mayo
By Sean Peek | January 14, 2025

Discover how George Elton Mayo revolutionized workplace management with his groundbreaking theory, emphasizing teamwork, communication and employee motivation over monetary rewards.

investment
Article
How to Protect Your Business From a Data Breach
By Sean Peek | January 14, 2025

Follow these steps to protect your business from a data breach and learn what to do if your company's data has been breached.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 14, 2025

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
By Jennifer Dublino | January 14, 2025

Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.

person punching numbers on a calculator
Article
Guide to Employer Payroll Taxes
By Julie Thompson | January 14, 2025

Understanding payroll taxes and deductions is critical for business owners. Learn how payroll taxes work and how to calculate payroll taxes.

Article
What Is a Credit Card Imprinter?
By Jennifer Post | January 14, 2025

Credit card imprinters used to be a popular tool for small businesses. As they have fallen out of favor for many, learn if they're still a fit for you.

Article
6 Direct Deposit Alternatives
By Julie Thompson | January 14, 2025

While most employers offer direct deposit for paychecks, it's not helpful for employees without banking options. Learn some direct deposit alternatives.

Article
14 Business Skills You Need to Master
By Sean Peek | January 13, 2025

Learning and development experts, leadership coaches, and other professionals share the business skills entrepreneurs and business owners need to succeed.

Article
How to Choose and Open a Business Checking Account
By Meredith Wood | January 13, 2025

Creating a new company banking account is important so you want to do your research. Here are three steps to opening your business checking account.

Article
How to Choose a POS Cash Register
By Jennifer Dublino | January 13, 2025

Choosing a processing system to handle payments is an important part of your business. But there is a register to fit every establishment’s needs.

Article
5 Ways Your Company Can Benefit From Security Cameras
By Bennett Conlin | January 13, 2025

Here are five ways your company can benefit from using security cameras. Learn how to choose one that works best for your needs.

person using a calculator to do accounting
Article
FreshBooks vs. QuickBooks Comparison
By Mike Berner | January 13, 2025

FreshBooks and QuickBooks are two of the best accounting software programs for small businesses. Here’s how they compare.

Article
Everything You Need to Know About the Statement of Shareholder Equity
By Donna Fuscaldo | January 13, 2025

A statement of shareholder equity can tell you if your business is doing well or if it's time to fine-tune some of your activities.

Article
Expanding Your Small Business’s Distribution Channels
By Sean Peek | January 13, 2025

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Article
What Is Cyber Insurance?
By Sean Peek | January 13, 2025

Cyber insurance can help companies notify customers about data breaches involving their personal information and can protect from cyberattack damages.

Article
Private Labeling: How It Works, Advantages & Disadvantages
By Stella Morrison | January 13, 2025

You don’t always need to build your own network to create a supply chain for your product. Here are some of the pros and cons of private labeling.

Article
How to Become a Freelancer
By Arjun Kohli | January 13, 2025

If you’re looking for flexibility and autonomy in your work, consider becoming a freelancer by following these steps.