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In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

Find out the advantages and disadvantages of anonymous feedback and how to get it from your employees.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

If you have a strong plan in place, it'll take more than a natural disaster like COVID-19 to sink your company.

Paperless office solutions reduce clutter, improve organization and streamline reporting. Here's how to create a paperless office.

After the pandemic created a remote work shift, working from home became common. Learn how remote work can save a company money and bring other benefits.

Working from home requires preparation and a new approach. Learn how to transition to remote work if you're working for a company or starting your own business.

The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.

The government and nonprofits provide funds for felons who want to start a business. Here is a list of options, from grants to crowdfunding to loans.

A PPO healthcare plan has its pros and cons. Learn more about what those are when deciding if it is right for your employees.

When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.

Severance pay is sometimes paid out to an employee when they are terminated. Check out these free severance agreement templates and letters.

Learn about the methods of calculating and tracking inventory that are used in retail accounting.

Marketing certificates bolster your digital and traditional marketing skills and job prospects. Learn about marketing certifications and which are best.

These quotes from women who paved the way in their respective fields can serve as inspiring motivational tools to keep working towards your goals.

Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.

Peter Drucker was an influential management consultant whose theories are widely used today. Learn how Drucker's management theory can help your business.

Customers prefer to pay construction companies with credit cards. Here are three reasons why you should consider accepting credit cards.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

WorkSight is a comprehensive human resources outsourcing solution. Learn about the features that make it the best HRO platform for employee development.

TriNet offers extensive, industry-specific HR services, such as payroll, risk management and benefits administration. There is no minimum employee or long-term contract requirement to enroll in...

Employers should understand employees' rights to avoid violating them. Learn about violations like discrimination, wage errors, sexual harassment and more.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Square is a top credit card processor with no fees, low rates and pay-as-you-go terms. Learn why Square is the best credit card processor for startups.

Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.