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The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and HubSpot, compare.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

A nuanced understanding is crucial when offering compensation beyond employees' agreed-upon salary or wages.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.

Learn how businesses can use Herzberg's motivation theory, also known as the two-factor theory, to better manage their employees.

FreshBooks and Xero are two top accounting software programs for small businesses. Here’s how they compare.

If you need to cut business expenses, an alternative to layoffs is salary reductions. Here are the laws and guidelines to follow when cutting employee pay.

Discover how George Elton Mayo revolutionized workplace management with his groundbreaking theory, emphasizing teamwork, communication and employee motivation over monetary rewards.

Follow these steps to protect your business from a data breach and learn what to do if your company's data has been breached.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.

Understanding payroll taxes and deductions is critical for business owners. Learn how payroll taxes work and how to calculate payroll taxes.

Credit card imprinters used to be a popular tool for small businesses. As they have fallen out of favor for many, learn if they're still a fit for you.

While most employers offer direct deposit for paychecks, it's not helpful for employees without banking options. Learn some direct deposit alternatives.

Learning and development experts, leadership coaches, and other professionals share the business skills entrepreneurs and business owners need to succeed.

Creating a new company banking account is important so you want to do your research. Here are three steps to opening your business checking account.

Choosing a processing system to handle payments is an important part of your business. But there is a register to fit every establishment’s needs.

Here are five ways your company can benefit from using security cameras. Learn how to choose one that works best for your needs.

FreshBooks and QuickBooks are two of the best accounting software programs for small businesses. Here’s how they compare.

A statement of shareholder equity can tell you if your business is doing well or if it's time to fine-tune some of your activities.

Cyber insurance can help companies notify customers about data breaches involving their personal information and can protect from cyberattack damages.

You don’t always need to build your own network to create a supply chain for your product. Here are some of the pros and cons of private labeling.

If you’re looking for flexibility and autonomy in your work, consider becoming a freelancer by following these steps.

A business hotspot can benefit both busy entrepreneurs and the customers they serve. Here's what you need to know about setting up a business hotspot.

Thomas Peters and Robert Waterman's theory observations developed foundational points for successful organizations.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.