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Data Management

Businesses today produce and collect an ever-growing amount of data that can be leveraged to better market products and services, identify synergies and improve operations. Our Data Management hub provides explainers on the data science concepts you need to know, expert-backed advice for data management best practices and insights on the data collection and analysis tools your business should take advantage of.

Article
Crystal Knows All: You’re Being Profiled
By Mark Fairlie | February 26, 2025

Crystal claims it can give you accurate personality insights on customers, prospects, candidates and co-workers to help you sell more and manage better.

Article
What Is Big Data and What Does It Mean for Your Small Business?
By Mark Fairlie | February 21, 2025

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you can ensure company success.

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5 Best Augmented Reality Use Cases
By Mark Fairlie | February 21, 2025

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR is used in business today.

Article
What Is Data Management?
By Adam Uzialko | January 09, 2025

Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.

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How Virtual Reality Is Changing Construction
By Danielle Fallon-O’Leary | January 07, 2025

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering the field.

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Decision Support Systems Applications and Uses
By Mark Fairlie | January 06, 2025

Entrepreneurs and managers use decision support systems to help them understand and evaluate what choices are available to them. Here’s what you should know.

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Survey Says: The Importance of Survey Data in Marketing
By Danielle Fallon-O’Leary | January 06, 2025

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

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Web & Mobile Technologies to Keep an Eye On in 2025
By Mukesh Jayaram | December 17, 2024

Predictive analytics, AI agents and spatial computing are some of the tech trends business owners should familiarize themselves with. See the full list.

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5 Tips to Market Research Like a Pro
By Mark Fairlie | December 11, 2024

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

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How Digital Assistants Can Improve Workplace Productivity
By Sean Peek | December 06, 2024

Learn all about digital personal assistants, and seven ways they can improve your workplace.

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How to Conduct a Marketing Analysis
By Adam Uzialko | December 04, 2024

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

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Trends That Will Shape Market Segmentation in 2025
By Max Freedman | November 27, 2024

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

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5 Ways Machine Learning Is Leading to Smarter Manufacturing
By Mark Fairlie | November 25, 2024

Artificial intelligence and machine learning are affecting manufacturing dramatically. Learn five ways machine learning is transforming manufacturing.

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Biometrics and the Future: What It Means for Small Businesses
By Sean Peek | November 14, 2024

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

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Article
The Small Business Owner’s Guide to Big Data & Data Analytics
By Jennifer Dublino | November 14, 2024

Small businesses can use AI and machine learning to structure big data and gain valuable insights. Learn how to use big data for better decision-making.

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Quality Data Only: How to Apply Data Minimization to Your Business
By Mark Fairlie | November 12, 2024

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

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How Data Analytics Impacts Small Businesses in 2025
By Mark Fairlie | October 29, 2024

Drive greater profitability and efficiency by using artificial intelligence and machine learning to find insights across all your data.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | October 29, 2024

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

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Microsoft Azure vs. Amazon Web Services: Cloud Comparison
By Mark Fairlie | August 29, 2024

Learn everything you need to know about two of the leading cloud-based infrastructure as a service providers, including how features compare.

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Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | August 23, 2024

What is big data, and how can you use it to increase your business's success?

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Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | August 07, 2024

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

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Top Virtual Reality Business Use Cases
By Mark Fairlie | July 26, 2024

Interest in virtual reality business ventures is high. Learn about five virtual reality use cases and the pros and cons of virtual reality in business.

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Data Delirium: Why and How You Should Embrace Big Data
By Mark Fairlie | July 19, 2024

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.

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Dizzying Data: What the Rise in Data Complexity Means for Business
By Sean Peek | July 09, 2024

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to utilize data sources.

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Article
How to Build an Online Business, According to ChatGPT
By Mike Berner | July 09, 2024

ChatGPT helped us to brainstorm ideas for an online business and develop a marketing plan.

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Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | May 07, 2024

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

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14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | April 23, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

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Article
Wharton Professor Ethan Mollick Is Ready to Merge With the Machines (Full Q&A)
By Tina Nazerian | April 19, 2024

An interview with the bestselling author of Co-Intelligence