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Data Management

Businesses today produce and collect an ever-growing amount of data that can be leveraged to better market products and services, identify synergies and improve operations. Our Data Management hub provides explainers on the data science concepts you need to know, expert-backed advice for data management best practices and insights on the data collection and analysis tools your business should take advantage of.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Article
How Telematics Can Improve Worksite Productivity
By Mark Fairlie | March 25, 2024

See how telematic systems help you keep track of your fleet and machinery, allowing you to plan a safer, more efficient worksite.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | February 02, 2024

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Dr. Randall Pinkett
Article
Dr. Randal Pinkett Talks Data-Driven DEI (Full Q&A)
By Skye Schooley | January 30, 2024

CEO and DEI expert also addresses culture-war backlash.

Article
How Companies Are Detecting Spear Phishing Attacks Using Machine Learning
By Andrew Goldberg | January 03, 2024

Spear phishing targets users in sophisticated attacks. Learn how machine learning can analyze data to extract patterns and anomalies to fight the threat.

Computer technician on a computer
Article
How Machine Learning Is Boosting Business Growth
By Mark Fairlie | November 03, 2023

Find out how machine learning is transforming business productivity and profitability.

Human and robot fighting over a painting
Article
AI’s New Legal Frontier: Copyright Law Enters the Twilight Zone
By Daniel Thomas | October 03, 2023

Learn more about how to handle AI copyright infringement.

Article
How to Use Data Science to Get Ahead in Business
By Mark Fairlie | February 21, 2023

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.