One of the first things to do when choosing a business internet provider is to consider all the ways in which your business relies on internet service or will. With this information, you can determine what kind of bandwidth you need, and then you can assess your needs for any extra services or add-ons. From there, you’ll want to use guides like this one to research which ISPs offer packages that meet your needs and then confirm the service is available in your area.
Of course, there are several other factors you should weigh before choosing a business internet plan. Business.com spoke with business owners and leaders to learn what they prioritized when signing up with a business internet provider.
Infrastructure
Victor Santoro, CEO of Profit Leap, wanted a high-speed, stable connection, leading him to choose fiber internet.
“With fiber connectivity, our team spends less time troubleshooting connectivity and more time innovating,” he told us. “For fellow CEOs, the right technology infrastructure empowers your business to reach its full potential. Do your homework, understand your needs and find tools to build on.”
At Lush Life Brands, CEO Natasha Williams required “flexibility and mobility,” so she chose a wireless solution.
“Since we host two major events and several smaller ones throughout the year, having a reliable internet service that we can take with us is crucial,” she said. “With over 1,000 attendees at these events, everyone is trying to connect to Wi-Fi, so having a dedicated service specifically for our vendors is essential. This allows them to stream content, process payments and manage other important tasks seamlessly.”
Speed & Reliability
For The Rohg Agency founder Josh Cremer, “dependability and speed” were his biggest concerns. “We couldn’t afford downtime or lagging service with daily client work,” he said. Cremer ultimately chose a package with “reliable, fast internet allowing seamless collaboration across our global team.”
Robert Hill of Bullmight named “reliability and speed” as his “top priorities,” explaining, “Our digital marketing campaigns require fast upload and download speeds, especially when collaborating with clients via video conference.”
Costs & Contracts
When debating your costs and contract lengths, Santoro recommended considering future internet technology needs and your long-term budget. “Advanced systems cost more upfront but prevent replacement costs down the road,” he said, further noting, “If starting over, I would have negotiated a longer contract term to lock in rates.”
Hill also regretted not locking in rates with a longer contract. The lesson? “Don’t assume a short-term deal is more flexible; for most businesses, internet service is a necessity, not a luxury. Lock in the best rates for as long as possible.”
Scalability & Customization
Just because your business requires a certain internet speed now doesn’t mean that speed will always be the right one for your business. Many ISPs offer a large number of plans of varying speeds, allowing businesses to downgrade or upgrade their speeds as necessary, depending on their contract.
With this in mind, Cremer said, “Don’t just consider current needs. Think long-term and choose a provider able to scale with your business … I wish I’d anticipated how much internet needs can change. I’d suggest choosing a provider offering scalable, customizable options as your business grows.”
“For startups and SMBs, I recommend choosing a provider known for reliability and scalability over initial cost savings,” said Altraco co-owner Albert Brenner. “Transitioning providers is time-consuming and risky, so choose a partner ready to support your growth for the long haul.”
Brenner further shared, “My advice is to evaluate providers based on your specific business needs and future goals to find a customized solution rather than settling for a generic one-size-fits-all plan.”
Williams similarly advised, “Look for a company that listens and hears you; that understands your needs and provides you with options that best serve your needs versus trying to close the deal.”