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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
Email Marketing Best Practices and Predictions for 2024
By Jennifer Dublino | August 16, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | August 16, 2024

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | August 14, 2024

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | August 13, 2024

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | August 12, 2024

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | August 07, 2024

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Jennifer Dublino | July 30, 2024

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
No Need for Reinvention: 15 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 25, 2024

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
Are Stock Photos Still Worth Using in 2024?
By Jennifer Dublino | July 25, 2024

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 24, 2024

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | July 22, 2024

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | July 05, 2024

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | July 01, 2024

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | June 20, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | June 18, 2024

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | June 05, 2024

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | May 29, 2024

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

person typing on a laptop
Article
Salesforce vs. Zendesk Comparison
By Mark Fairlie | May 29, 2024

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

hand using a trackpad on a laptop
Article
Salesforce vs Pipedrive Comparison
By Mark Fairlie | May 29, 2024

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | May 29, 2024

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

person checking a smartphone
Article
Pipedrive vs. monday sales CRM
By Mark Fairlie | May 29, 2024

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | May 28, 2024

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | May 23, 2024

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

person typing on a laptop
Article
HubSpot vs. monday Comparison
By Mark Fairlie | May 23, 2024

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | May 17, 2024

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | May 17, 2024

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Textedly Review and Pricing
By Mark Fairlie | May 17, 2024

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....