Marketing Strategy

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.