Marketing Strategy

“A spring, a spring, a marvelous thing!”

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.