Marketing Strategy

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

…without a Super Bowl budget.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.