Marketing Strategy

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

…without a Super Bowl budget.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.