Marketing and Sales

With the right synergy, it’ll be “Showtime” at your business.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

A sales process helps you convert leads into customers and earn consistent sales in your business.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Learn how to build a customer journey map for your small business.

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

This guide includes tips on how to drive sales over the phone.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.