Square vs. PayPal

Square vs. PayPal Highlights

PayPal and Square give merchants an easy and convenient way to accept credit cards and other payment methods. Both provide essential payment processing hardware as well as integrations with multiple platforms. However, the services have some key distinctions. The one you choose will likely depend on your industry and the way you conduct business.

Who Is PayPal For? 

PayPal is best suited for low-volume or seasonal businesses as well as nontechnical e-commerce businesses. Read our in-depth PayPal credit card processing review for a deeper dive into its ideal customers. 

Who Is Square For? 

Square is best for brick-and-mortar retailers and restaurants. It’s also ideal for professionals and freelancers who use recurring billing and e-commerce businesses with in-house web developers. Check out our Square review for more details about its intended user base.

PayPal vs. Square Service Comparisons

Here’s a closer look at each provider’s services and how they stack up against each other. 

Plans and Pricing

PayPal

You must have a PayPal business account for your business to accept payments via PayPal. However, you’ll need a personal PayPal account first. Setting up both account types is straightforward (and free). 

PayPal has five primary plans you can mix and match according to your needs. Here’s a plan breakdown, along with PayPal’s credit card fees: 

There’s no monthly fee for any of PayPal’s programs. The modular nature of PayPal’s offerings makes it easy to choose only what your business needs. In addition to PayPal payments, you can accept all major credit cards, Venmo, PayPal Credit (Buy Now, Pay Later), 10 different international bank redirects, ACH, Apple Pay, Google Pay, Samsung Pay and more.

Square

Square’s basic plan has no monthly fee. However, if your business needs more capabilities, add-ons will incur additional fees. 

Here’s a summary of Square’s plans and fees.

Payment Processing

PayPal

We like that PayPal gives you many ways to get paid. We were also impressed by its intuitive button generator, which is quite handy for e-commerce businesses. For example, it can detect if the customer has Venmo; if they do, it will display a button that allows them to pay with Venmo. This capability can help increase sales because people like using their preferred payment methods.  

All business payments go to your personal PayPal account. You can see all transaction data in your business account dashboard. Note that when you transfer funds to your business bank account, you must separate business revenue from personal income. You can only have one PayPal business account, which means it’s unsuitable for entrepreneurs with multiple businesses. 

Transferring money from your PayPal account to your business bank account is free with a standard transfer, which takes one to three business days. You can also do an instant transfer for a fee or access the money through your PayPal debit Mastercard.

One of the major complaints PayPal merchants make is that PayPal has frozen their accounts or held their money because of suspected fraud. While we like that PayPal is sensitive to potential credit card fraud, holding money can cause cash flow problems for merchants who aren’t’ able to access their revenue. PayPal also has a high chargeback fee of $20.

Square

We appreciate that Square provides multiple ways for merchants to accept payments, including online and via invoicing, hosted checkout payment pages, point-of-sale (POS) systems, and virtual terminals. In addition to major credit cards, Square allows you to accept Apple Pay, Google Pay, Samsung Pay, Cash App and ACH for invoices.

Square holds your sales revenue in a Square Checking account. We like that if you want money transferred to another bank account, you can get it within one business day or instantly for an additional fee.

Security

PayPal

We really like that security is already embedded for customers who pay with their PayPal account, since they only need their login and password. No card information or bank details are transmitted; PayPal keeps that data encrypted on its servers. It confirms all transactions via email. PayPal uses end-to-end encryption and machine learning to reduce fraud. 

We were also impressed that PayPal includes seller protection at no additional cost. This feature protects your PayPal balance while disputes are being investigated. PayPal is also PCI compliant. Additionally, its standard Zettle card readers accept EMV (chip) cards, offering a higher security level, and the readers come equipped with a PIN entry pad for debit transactions for additional security.

Square

We like that Square has end-to-end encryption of customers’ payment information, which helps it maintain PCI compliance. Square provides PCI compliance for no additional fee. Its card readers are EMV compliant, which means they accept chips, decreasing fraud opportunities. In addition, Square uses machine learning models to ferret out and isolate suspicious transactions. Square has no chargeback fees and, in a dispute, represents you with the issuing bank.

Software

PayPal

PayPal’s Zettle is entirely separate from other PayPal payment methods. If you have a multichannel business, you can use Zettle for everything.

Zettle provides cloud-based POS software with a front-end experience for cashiers to select products or services for checkout. We were impressed by its robust backend that shows transactions on every payment method (in person, online, etc.), creates sales reports, sends invoices, allows you to sell and accept gift cards, sends digital receipts, issues refunds, and helps manage inventory. 

If you don’t accept in-person POS sales, you can use the PayPal Business app to view transaction information. You can access PayPal Business on the mobile app or by logging in from your computer. It offers transaction data and sales reports, as well as the ability to transfer money, issue invoices and estimates, and keep track of customers. 

To integrate PayPal with an online shop, you’ll likely need a web programmer. The integration allows the entire transaction to take place on your website instead of temporarily redirecting to the PayPal site, as with the simplified no-code method.

Both the Zettle and PayPal Business apps are easy to use and free to download.

Square

If your business sells through multiple channels, Square makes it easy to see all your sales in one place. For online transactions, Square allows you to process individual transactions on your site, set up recurring transactions, and even process multiparty transactions by layering in a fee on top of third-party payments that you process through your app. You can use developer tools to integrate Square with your website or use Square Checkout to redirect customers to a Square-hosted payment page.

The Square mobile app allows you to enter card information manually. It also integrates with Square’s mobile card readers.

Hardware

PayPal

PayPal provides the following options for accepting payments: 

• Zettle card reader. The Zettle card reader is wireless and accepts swiped, chipped and tapped cards (for NFC mobile payments), as well as contactless digital wallets like Apple Pay and Google Pay. It also has a numeric PIN pad for debit card transactions. Your first Zettle card reader costs $29; additional units are $79 each. 

PayPal’s wireless Zettle card reader and stand pairs with its POS app on a smartphone or tablet. Source: PayPal 

• All-in-one terminal. There’s also a portable point-of-sale terminal that has  the PayPal Zettle app built in. This terminal can accept payments, update stock, and check inventory.

The PayPal Zettle app is built into the all-in-one terminal. It can also include integrated features like a barcode scanner and a receipt printer. Source: PayPal

• PayPal Zettle app. Additionally, the PayPal Zettle app’s Tap to Pay feature lets you use your iOS or Android device to accept payment with no additional hardware or fees required. 

Additional hardware options include the following:

Square

Square designs and builds its own card processing hardware:

• Square Reader. The compact Square Reader for mobile payments connects to a smartphone or tablet wirelessly via Bluetooth. The Square Reader only allows you to swipe magnetic stripe cards; it doesn’t support chip cards or NFC payments. Your first Square Reader is free when you sign up with Square. 
• Square Reader for Contactless and Chip. The Square Reader for Contactless and Chip is another mobile card reader that connects to your mobile phone or tablet via Bluetooth. It allows you to accept credit cards, Apple Pay and Google Pay. It costs $49. 

The Square Reader for Contactless and Chip accepts contactless (NFC) payments and chip cards. It can be shared among multiple Square accounts and locations. Source: Square

• Square Terminal. The Square Terminal uses Bluetooth and accepts cards via swipe, tap and insertion for even more functionality. It can also print receipts. The Square Terminal is $299.

The Square Terminal accepts cards via swipe, tap and insertion. Source: Square 

• Square POS register. For fixed locations, Square has a POS register with a cashier-facing product screen and a customer-facing payment interface. The Square Register takes all major credit cards by tapping, swiping and inserting. It can be used alone or with accessories like a receipt printer, handheld scanner and cash box. The Register costs $799, or $39 a month for 24 months. 

The Square POS register is a fully integrated POS system with a second customer-facing display. Source: Square

Additional hardware options include the following:

• USB receipt printer for $299
• USB barcode scanner for $119
• 16-inch USB cash drawer for $249

Integrations

PayPal

PayPal’s Zettle system integrates with BigCommerce, QuickBooks Online, Shopify, SalesVu and WooCommerce. Zettle card readers can interface with most third-party POS systems. 

Since PayPal was the leader in this type of online payment technology, it is already integrated with many of the best e-commerce platforms and shopping cart software. Enter your specific information to link to PayPal. 

PayPal’s e-commerce integrations include the following:

• Big Cartel
• CS-Cart
• 3dcart
• BigCommerce
• Magento 
• Shopify
• Volusion

Square

Square integrates with hundreds of apps, including industry-specific apps in the retail, restaurant and personal care sectors. Here are some examples:

Square also integrates with platforms for more general use across industries, including the following:

• GoDaddy for web hosting
• Mailchimp for email marketing
• Gift Up to create gift cards
• ZipRecruiter for hiring
• TapMango for loyalty and marketing

Winner

For the sheer volume of integrations, Square is the winner. However, some integrations may require a programmer to get them up and running. The nontechies may prefer preintegrated PayPal for ease of use. 

Customer Service

PayPal

PayPal provides customer service by phone, instant messaging, or online with its Resolution Center and community resources. Our research revealed that customers complain the service isn’t great; the biggest issue seems to be long holds on accounts with no ability to quicken the process of releasing funds.

Square

Square support is available by phone, email, live chat and social media. Our research showed that Square’s customer service record is spotty. For regular, day-to-day operations, the systems seem to work well; however, when there’s a problem, merchants may have difficulty getting help to resolve the issue.

Winner

For customer service, Square squeaks by as the winner.

Approval and Setup

PayPal

If you have a personal PayPal account, adding a business account takes only a minute. If you’re starting one for the first time, it takes a little longer. PayPal does not have a list of business types it won’t work with. However, it’s risk-averse and tends to hold funds for operations it deems risky.

Setup time depends on whether you have an e-commerce operation or a brick-and-mortar location. Since PayPal is preintegrated with many online shopping carts, the process to get up and running with PayPal for e-commerce is quick and easy. 

Square

As with PayPal, Square’s application is online and only takes a few minutes to complete. Once approved, you should find setting up your Square account relatively easy. The time it takes depends on the functionality your business needs. If your primary revenue stream is online sales, you’ll likely need a web developer to help you set it up. Square does offer Square Checkout, which does not require coding, as well as prebuilt third-party solutions that make it quick and seamless to set up. 

In regard to credit processing for high-risk industries, Square has a long list of business types it is unwilling to serve, unlike PayPal. 

PayPal vs. Square Summary

• Square is best for fixed-location, in-person retailers and restaurants because of its specialized software and numerous platform integrations. 
• Square has slightly better customer service and is less likely to hold or freeze your money.
• PayPal is best for mobile in-person transactions because of its versatile and affordable mobile card reader.
• PayPal is better for nontechnical e-commerce business owners who don’t have a web developer on their team.
• PayPal is a better choice if you have a lot of millennial or Gen Z customers because it allows you to accept Venmo.

FAQs

Is there a monthly fee for Square? 

There is no monthly fee for Square’s basic plan. The Plus plan is $29 monthly (billed annually), and the Premium plan is $79 monthly (billed annually). 

Can you set up automatic money transfers from your PayPal account to your bank account? 

Yes. You can contact PayPal’s business support department to set up a feature called Auto Sweep. This may help with problems related to freezes and holds on funds. 

Do you need to have a company set up to take payments with PayPal?

No. Anyone can get a PayPal business account. When you set up your account, choose “sole trader” as your business type if you haven’t set up a company previously.