GoDaddy POS Review and Pricing

Why We Chose GoDaddy for E-Commerce

When we tested GoDaddy, it became abundantly clear that it dominates the e-commerce space among POS systems. Instead of merely offering essential retail POS system features like many competitors, GoDaddy provides POS platforms and features for in-person and online sales. For example, you can use GoDaddy to purchase a domain name, build a company website, set up an online store, and accept online and in-person payments (via online, physical and virtual terminals).

We’re also impressed that via integration of the WooCommerce Stores WordPress plug-in, GoDaddy provides marketing and loyalty tools to help businesses connect with their target audiences. GoDaddy also offers must-have POS system features, like reporting and analytics, so business owners can make informed business decisions. We appreciate that GoDaddy is exceptionally easy to set up. Unlike many competitors, it comes with a 30-day guarantee — so if your e-commerce business isn’t satisfied, you’ll get your money back. For these reasons and more, GoDaddy is our choice for the best POS system for businesses that need e-commerce functionality.

GoDaddy’s virtual terminal transforms your personal devices into credit card terminals without additional hardware. Source: GoDaddy

Ease of Use

GoDaddy impressed us with its ease of use. It offers intuitive software with straightforward installation and usability. There’s also a mobile app for iOS and Android users. Its cloud-based POS software can be used in-store, or you can use the mobile app and a card reader for a mobile POS solution. You can also use its virtual terminal with a smartphone or laptop.

We like that GoDaddy’s hardware can integrate with third-party accessories so that you can easily set up a customized system that suits your needs. The platform supports integrations, which is great for streamlining processes, and you can track sales and payments from one central location. GoDaddy also offers online appointment booking features — something we haven’t seen in many other POS systems we reviewed.

We especially appreciate how easy it is to navigate and learn GoDaddy’s system. The onboarding process stands out from its competitors, and you’ll even learn how to customize your website with your products.

GoDaddy tracks sales from multiple outlets (e.g., online store, social media) in one location. Source: GoDaddy

GoDaddy POS Features

Like its competitors, GoDaddy’s POS features help you accept and manage customer purchases. However, GoDaddy differs from the competition by incorporating a wealth of additional tools to help you build and run your e-commerce business.

E-Commerce Features

GoDaddy’s POS systems integrate smoothly with WooCommerce Stores, allowing sellers access to extensive capabilities. Each WooCommerce plan allows for website hosting, POS and payment processing, an online store, support for WordPress site migration and marketplace selling. 

In particular, the Expand plan (detailed further below) also has extensive online store and marketplace selling features far above what many competitors offer. You can sell up to 5,000 products per month. 

Payment Processing

GoDaddy offers in-house payment processing through GoDaddy Payments. For users who choose not to integrate external payment processors, GoDaddy’s payment processing rates are highly competitive in the industry, making its in-house payment processing a desirable feature. 

With GoDaddy, users can process credit and debit card payments, contactless NFC mobile payments and online payments. If you must accept payments through a virtual terminal, GoDaddy has your back. We like that GoDaddy offers competitive transaction fees for purchases and that payments can be processed and received in a single business day.

When testing GoDaddy, we noticed a unique payment feature called Pay Links that can be especially useful for online users. Pay Links lets businesses create and send customized online payment requests to customers so they can pay without visiting an online store or website. You can create a QR code for your customers to scan and access the link as well.

You can also integrate third-party payment processors like Chase Paymentech and Stripe with GoDaddy’s WooCommerce stores.

Create GoDaddy Pay Links to request online payments from customers. Source: GoDaddy

Customer Loyalty and Marketing

GoDaddy’s customer loyalty offerings are on par with those of other vendors in the POS industry. For example, some GoDaddy plans include discounted and promotional features like coupons, sales badges and gift cards. If you really want to reach your target audience online, GoDaddy also provides e-commerce marketing tools, like business listings, social media posting and scheduling, email subscriber signup forms, and shoppable social posts.

Analytics and Reporting

GoDaddy offers analytics and POS reporting capabilities, which is standard for the industry. For example, you can access a website and marketing analytics dashboard. If you accept payments, you can track sales across all channels through one dashboard. The GoDaddy Payments Hub is also useful for viewing all transactions, returns and receipts simultaneously.

Your analytics dashboard is also where you’ll track revenue, customers and inventory. We especially liked the GoDaddy InSight tool, which provides suggestions and data based on your customers to develop forecasts for future marketing campaigns.

GoDaddy’s InSight tool provides data that helps you compare and improve your business’s performance. Source: GoDaddy 

Integrations

GoDaddy’s managed WooCommerce stores integrate with the POS system to help address the various needs of specific businesses. We felt the available functions would fit most businesses comprehensively. The stores come with 25 built-in extensions for functions essential to retailers, including solutions for marketing, shipping, analytics, and accounting. And if the built-in extensions don’t fit the bill, you’ll find access to thousands more designed to help you grow your business in a customizable way.

GoDaddy WooCommerce Pricing

We like that GoDaddy, through its WooCommerce Stores, offers multiple plans and is upfront about what each plan costs and includes. You can choose from three plans, depending on which features you need. 

Here is a breakdown of WooCommerce Store pricing:

We also like that GoDaddy offers a one-year limited warranty and a 30-day refund on its devices. 

Hardware Pricing

Here’s a breakdown of GoDaddy’s hardware pricing:

• GoDaddy Poynt Smart Terminal: $499.99 per device
• GoDaddy Smart Terminal Flex: $299.99 per device
• GoDaddy Poynt Card Reader (with charging dock): $99.99 per device

We appreciate that GoDaddy’s Smart Terminal devices have a seven-day free trial. 

GoDaddy’s Poynt Smart Terminal offers a smooth checkout experience for customers. Source: GoDaddy

Payment Processing Rates

As mentioned earlier, GoDaddy can process payments in-house with GoDaddy Payments. We found its credit card processing fees to be highly competitive:

• Online cards: 2.7% + $0.30 per online transaction
• In-person cards: 2.5% per in-person transaction
• Virtual terminals: 3.5% per virtual terminal transaction
• Payment buttons: 2.9% + $0.30 per transaction

Implementation and Onboarding

We were impressed that companies can get started with GoDaddy quickly. GoDaddy POS systems come with free two-day shipping (after POS orders are approved). This speedy service means you can be up and running in no time.

Once you have the GoDaddy POS system, you can get started right away — there’s no extra software to install. The Quick Start Guide included with your device shows the steps needed for implementation. If you have compatible accessories like printers, cash drawers, and barcode scanners that you want to connect to your GoDaddy Smart Terminal, the process is relatively easy and requires no advanced tech skills.

GoDaddy connects securely to compatible accessories like printers, cash drawers and barcode scanners. Source: GoDaddy

Customer Support

We were impressed that GoDaddy offers a wealth of customer support on its website. You can access a searchable help center, view how-to videos and blog posts, and request more information from an online community. To speak with a representative directly, you can contact GoDaddy support by phone or live chat. On average, you should get a response from live chat in less than two minutes. Support is available 24/7, which is on par with the industry standard.

GoDaddy is accredited with the Better Business Bureau and received an A+ rating from the agency, which we like to see in our best picks. Not many competitors can make the same claim.

GoDaddy’s award-winning support team is available 24/7. Source: GoDaddy

Limitations

GoDaddy has many upsides, but we found a few drawbacks:

• Limited hardware selection: GoDaddy’s hardware selection is limited compared to competitors. It offers the essentials for accepting customer payments with its Smart Terminal (a dual-screen device with a built-in payment processor, barcode scanner and receipt printer), Smart Terminal Flex and Card Reader, but that’s all. If you’re searching for a top POS system with a broader variety of hardware and accessories, check out our Clover review and our Toast review. 
• Extra-cost accessories: We like that the GoDaddy Smart Terminal includes a power adapter and docking station to connect third-party hardware and accessories like wireless printers and cash drawers. However, you’ll need to purchase these items separately. 
• Limited hardware trials: While GoDaddy lets you try its hardware for seven days, this is far from a comprehensive free trial. If you’d like an intensive test of your POS solution before committing, read our Square review. This vendor has a free POS software tier with surprising functionality. You may also want to check out our Helcim review. Helcim offers businesses an interchange-plus pricing model with no contracts or monthly fees. 

Due to the above limitations, larger companies might face some issues when scaling. Existing GoDaddy customers with e-commerce businesses already set up through GoDaddy will benefit a little more than noncustomers.

Methodology

We researched and analyzed dozens of POS systems to identify the top industry solutions, zeroing in on those that assist with business growth. We examined pricing, contracts, hardware, platform compatibility, features, reports, payment processing, integrations, usability and customer service. We watched product videos and got hands-on experience with demos when possible. When looking for the best POS system for e-commerce specifically, we prioritized e-commerce functions, payment processing, integrations and implementation.

What Is a GoDaddy Smart Terminal?

GoDaddy offers several POS hardware options, including the Poynt Smart Terminal. This dual-screen device has a built-in payment processor, barcode scanner and receipt printer. It’s a one-stop-shop device for accepting customer payments and recording sales and customer data. The Smart Terminal also comes with a power adapter and docking station to connect it to other POS accessories. 

Bottom Line

We recommend GoDaddy for …

• Retailers that want to sell products online and in-store.
• Companies that want their POS system to integrate with their website.
• Merchants that want to accept mobile payments.
• Businesses that already use GoDaddy for their website.

We don’t recommend GoDaddy for …

• Restaurants looking for a wide range of hardware.
• Companies looking to scale.
• Businesses that need robust POS features and integrations.

Elizabeth Crumbly and Quinn Springett contributed to this review.