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Sales

Your business can’t make money without sales, and our Sales hub resources will help you close the deal. Explore guidance on everything from negotiation tips to understanding sales funnels, which can help you improve both your individual sales skills and your entire team’s ability to land new customers.

Latest: Advice, Tips and Resources

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | October 21, 2025

Improve your company’s revenue by upselling and cross-selling like a pro. Follow these 10 easy tips to boost your sales.

businessman looking at a computer screen with data and graphs
Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | October 16, 2025

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
What Is Dynamic Pricing and How Does It Affect E-Commerce
By Jennifer Dublino | October 13, 2025

Dynamic pricing lets e-commerce businesses adjust prices in real time based on demand, competition, and data, boosting revenue and improving customer targeting.

Article
How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | October 13, 2025

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Article
Open for Business: 5 Options for Setting Up an Online Store
By Jennifer Dublino | October 13, 2025

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Article
Sales Methodologies
By Skye Schooley | October 10, 2025

Learn which sales methodologies work best for small businesses. Compare SPIN, Challenger, MEDDIC & more, plus get a 30-day rollout plan to drive results.

Article
Complete Guide to Winning Customers Over The Phone
By Max Freedman | October 07, 2025

This guide includes tips on how to drive sales over the phone.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | October 07, 2025

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
9 Lead Conversion Tips for Success
By Andrew Martins | October 01, 2025

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Best Pick
The Best Call Center Software In 2025
By Mark Fairlie | September 30, 2025

Five9, Twilio and GoTo provide cloud-based call center solutions with AI-powered routing, analytics and omnichannel support.

Article
Online Shopping Cart Abandonment: How to Reduce It
By Megan Totka | September 29, 2025

Here is how you can increase online purchases with techniques that help customers finish their checkout process.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 19, 2025

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Article
Online vs In-Store Shopping: What’s Changed in 2025
By Jennifer Dublino | September 03, 2025

E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many businesses thrive using both.

Office workers
Article
Largest Online Marketplaces and Retailers Worldwide
By Mark Fairlie | August 21, 2025

Global ecommerce is led by China, the U.S. and Japan, with Amazon, Alibaba and Walmart dominating online retail. Trends include AI search and omnichannel sales.

Article
What is Insight Selling? A Beginner’s Guide
By Paula Fernandes | July 28, 2025

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
Deal Desk Guide for Businesses
By Mark Fairlie | July 22, 2025

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
How to Expand Your Revenue Sources
By Mark Fairlie | July 21, 2025

The most successful businesses have several revenue sources. Learn how to increase yours.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | July 17, 2025

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Article
Complete Guide to Building a Sales Process
By David Gargaro | July 11, 2025

A sales process helps you convert leads into customers and earn consistent sales in your business.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | July 11, 2025

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
The 5 Best Sources of B2B Lead Prospects
By Jennifer Dublino | May 16, 2025

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

online customer
Article
One-Click Purchasing: How Click-to-Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | May 16, 2025

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jennifer Dublino | May 13, 2025

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Mark Fairlie | April 17, 2025

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Article
The Psychology of Sales
By Max Freedman | April 08, 2025

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Article
What Is Sales Pipeline Management?
By Nicole Fallon | April 07, 2025

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

business movie
Article
Keys to CRM Success for Small Businesses
By Mark Fairlie | February 21, 2025

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Article
Learn by Example: 7 Great Mobile-Friendly E-Commerce Websites
By Mark Fairlie | February 20, 2025

Boost your mobile website conversion rates by emulating excellent mobile-friendly e-commerce websites. Learn how to create a great mobile user experience.

Article
Bloomfire CMO: Outpace Your Competitors With Customer Insights (Full Q&A)
By Antonio Ferme | February 14, 2025

Dan Stradtman explains the importance of knowing your customers with the data to prove it.

creative marketing team
Article
Why Your E-Commerce Marketing Campaign Failed
By Danielle Fallon-O’Leary | February 14, 2025

Learn the most common reasons why most e-commerce marketing campaigns fail.