Sales Techniques
To excel in sales requires an understanding of persuasive techniques and negotiation skills. These resources can help you strengthen your sales practices and devise training programs for your team. When your salespeople have these tools in their toolbox, you can expect to earn more business.
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Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | October 27, 2025
In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.
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The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | October 16, 2025
The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.
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Use These Jedi Mind Tricks to Make Customers Spend More
By Mike Berner | November 19, 2024
Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.
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Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2024
With the right synergy, it’ll be “Showtime” at your business.
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How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023
Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.