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Sales Techniques

To excel in sales requires an understanding of persuasive techniques and negotiation skills. These resources can help you strengthen your sales practices and devise training programs for your team. When your salespeople have these tools in their toolbox, you can expect to earn more business.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Sean Peek | August 21, 2024

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Article
Secrets to Selling Intangible Products and Services
By Jonathan Furman | August 14, 2024

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
Get Inspired: The Top 10 Blogs on Sales Management for 2025
By Skye Schooley | July 23, 2024

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
Creating a Sales Manual
By Jamie Johnson | December 20, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.